what do using rhetorical appeals seek to accomplish
Using rhetorical appeals seeks to accomplish several objectives:
1. Persuasion: Rhetorical appeals aim to persuade the audience to agree with the speaker or writer's point of view or to take a specific action. By utilizing techniques such as ethos, pathos, and logos, speakers and writers try to sway the audience's beliefs or opinions.
2. Effective communication: Rhetorical appeals can enhance communication by making the message more memorable and impactful. They help speakers and writers connect with their audience on an emotional and intellectual level, making the message more engaging and compelling.
3. Influence attitudes and behaviors: Rhetorical appeals can change or shape the attitudes, beliefs, and behaviors of the audience. By appealing to emotions, logic, and credibility, speakers and writers can motivate people to think differently or act in a certain way.
4. Establish credibility: By employing ethos, or appeals to personal character, speakers and writers aim to establish themselves as trustworthy and knowledgeable sources. This helps to gain the audience's trust and increases the likelihood of acceptance of their ideas or proposals.
Overall, the main objective of using rhetorical appeals is to persuade and influence the audience, making them more receptive to the message being conveyed.