analyze two advertisements to determine how they use emphasis.
Advertisement 1: Nike "Just Do It"
The Nike "Just Do It" advertisement campaign is known for its use of emphasis to create a sense of motivation and empowerment. The emphasis starts with the bold and prominent placement of the phrase "Just Do It" at the center of the advertisement, which grabs the viewer's attention immediately.
Additionally, the use of bold and capitalized font further emphasizes the message, making it stand out even more. The simplicity of the phrase, combined with its repeated appearance throughout the advertisement, helps to reinforce the message and embed it in the viewer's mind.
Furthermore, the advertisement uses visual emphasis through the use of strong and dynamic imagery. It features athletes engaged in intense physical activities, such as running, jumping, or playing sports. These images not only capture the viewer's attention but also emphasize the idea of action and determination.
Overall, the Nike "Just Do It" advertisement uses emphasis through prominent and bold placement of the phrase, repetition, use of capitalized and bolded fonts, and visually engaging imagery to convey a sense of motivation and empowerment.
Advertisement 2: Coca-Cola "Share a Coke"
The Coca-Cola "Share a Coke" campaign utilizes emphasis to promote a sense of personal connection and inclusiveness. The primary emphasis comes from the customized bottle labels featuring popular first names, which are prominently displayed in the advertisement. By personalizing the product, Coca-Cola creates a sense of relevance and encouragement for consumers to purchase and share a Coke with someone they know.
Additionally, the advertisement uses visual emphasis through the use of color and contrast. The Coca-Cola brand logo and iconic red color are prioritized in the layout, drawing the viewer's attention and emphasizing brand recognition. The contrast between the red background and the white personalized labels further enhances the visibility and emphasis on the customized aspect of the campaign.
The advertisement also emphasizes the sense of community by showcasing diverse groups of people sharing a Coke together. The use of various ethnicities, ages, and backgrounds highlights inclusivity and reinforces the idea that Coca-Cola is a drink that brings people together.
In summary, the Coca-Cola "Share a Coke" advertisement uses emphasis through personalized bottle labels, visual focus on brand recognition and contrast, and the depiction of diverse groups sharing the product to evoke a sense of personal connection and community.