Gabe has clearly defined for himself his ideas of right and wrong. He is always brutally honest, never cheats or steals, and regularly donates old clothes, canned goods, and money to homeless shelters and other local charities in need. Honesty, integrity, and concern for others are pillars of how he lives his life. These examples of what Gabe feels is right and wrong are examples of what?

a. personal tariffs
b. personal ethics
c. personal protocols
d. personal retaliations

b. personal ethics