Again, consider the unique product/service you created and the visual plan to explore things like your product mix, positioning statement, and several other factors that you put together. You were asked to hang on to the work you did on this product/service to use it in later activities—and this is one of those activities!
This time, you will be using the product/service in order to explore and demonstrate various advertising and promotional techniques.
Let’s start by exploring, researching, and explaining a few things:
Identify what industry your product/service falls under and the various types of promotion used in this industry.
Explain purposes and elements of advertising and display as related to the industry.
Identify promotion applications for the selected marketing industry.
Explain the impact on and uses of the internet and intranet in marketing products and services, especially in your specific industry.
The industry that my product/service falls under is the fitness and wellness industry.
In this industry, various types of promotions are used to attract customers and create awareness about products and services. These include:
1. Advertising: This involves using various channels such as print media, television, radio, and online platforms to promote fitness and wellness products and services. Advertisements can include persuasive messages, images, and videos to engage and inform the target audience.
2. Personal selling: This involves direct interaction between the salesperson and potential customers to promote and sell fitness and wellness products or services. This can be done through face-to-face meetings, demonstrations, or consultations.
3. Public relations: This includes activities such as media relations, event sponsorships, and community involvement to build a positive image and reputation for fitness and wellness businesses. Public relations efforts can help promote brand awareness and attract new customers.
4. Sales promotion: This involves offering incentives or discounts to attract customers and encourage them to purchase fitness and wellness products or services. Examples of sales promotions in this industry may include membership discounts, free trials, or referral programs.
In the fitness and wellness industry, the purpose of advertising is to create awareness, generate interest, and persuade potential customers to try out the products or services offered. The elements of advertising in this industry include compelling visuals, enticing copy, and testimonials or success stories to showcase the benefits of the products or services.
Display in the fitness and wellness industry refers to the visual presentation of products or services in a physical store or online platform. The purpose of displays is to attract attention and influence purchase decisions. Elements of display in this industry may include attractive packaging, visually appealing store layouts, and well-designed website interfaces.
In the selected marketing industry, there are several promotion applications that can be utilized. These include launching advertising campaigns through various media channels, offering special promotions or discounts to attract new customers, sponsoring fitness events or competitions, collaborating with influencers or fitness professionals, and creating informative content through blogs or podcasts.
The internet and intranet have had a significant impact on marketing products and services in the fitness and wellness industry. These technologies have expanded the reach and accessibility of marketing efforts. Businesses in this industry can utilize the internet and intranet to create and maintain websites, social media profiles, and online communities to engage with potential customers. The internet also allows for targeted online advertising and the ability to track and analyze customer behavior and preferences. Additionally, online platforms provide opportunities for e-commerce, allowing customers to purchase fitness and wellness products and services conveniently from anywhere.