Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?

Question

Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?

Sales data collected from retail stores during the duration of the social media campaign.

Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?

A research paper presenting results from a survey of 1000 consumers who engaged with the campaign.

Interview with the social media manager who ran the campaign and observed interactions with the brand

Answer 1

Ayesha should approach the interview with the social media manager with caution due to potential issues of incomplete data or small sample size. While the social media manager may have valuable insights and observations, their experiences and interactions may not fully capture the overall impact and effectiveness of the campaign. Additionally, their perspective may be biased towards positive results or may not provide a comprehensive view of the campaign's effects on brand awareness.