What is the value of content marketing?

It is neither a marketing nor a business strategy.

It is only a business strategy.

It is both a marketing and a business strategy.

It is only a marketing strategy.

The value of content marketing is both a marketing and a business strategy. It is a marketing strategy because it involves creating and distributing valuable and relevant content to attract and engage a target audience. It is also a business strategy because it aims to drive profitable customer action, improve brand perception, and ultimately contribute to the overall growth and success of a business.