Reporting Mechanisms: Details on how to report GBV incidents on campus,
emphasizing confidentiality and support for survivors
need to write an essay that explains how your GBV awareness poster aligns with the course concepts you've studied in Persuasive Communication. This essay should provide a thorough analysis of the persuasive elements in your poster and how they relate to the course content.
Essay Instructions:
Your essay should be between 1000 - 1500 words
Every aspect discussed in the essay must connect to your designed poster. All examples in your essay should come from your poster.
Your course textbook is the only source you need to cite in your essay.
Address the Following Course Concepts in your essay:
Examine whether your GBV poster used ethos, pathos, or logos for its persuasive appeal. Explain why you chose this persuasive approach and provide examples from your poster to support your choice. Using Social Judgment Theory. Explain why you chose this theory and discuss its key points. Use examples from your poster to illustrate your explanation.
Assess if your poster's design reflects ethical communication. Discuss ethical considerations you observed in your poster's design and mention any areas where ethical concerns may have arisen during the design process.
Clarify why your poster fits within the field of Health Communication. Provide a brief explanation of how your poster relates to Health Communication.
Describe the persuasive tactics in marketing used in your poster for effectiveness. Specify the tactics you employed and explain why you chose them. Support your explanation with examples from your poster.
Title: A Comprehensive Analysis of Persuasive Communication Elements in GBV Awareness Poster
Introduction:
This essay aims to provide a thorough analysis of the persuasive elements used in a designed GBV awareness poster, aligning it with the concepts studied in Persuasive Communication. It will explore various course concepts, including ethos, pathos, and logos for persuasive appeal, social judgment theory, ethical considerations in the poster's design, the relevance of the poster to health communication, and persuasive tactics in marketing employed for effectiveness.
Persuasive Appeal:
The GBV awareness poster primarily utilizes pathos for its persuasive appeal. Emotions play a crucial role in engaging the target audience and evoking empathetic responses towards survivors. The chosen persuasive approach reflects the understanding that victims of GBV often face immense emotional trauma and deserve compassion and support. The use of powerful images and emotionally charged phrases on the poster, such as "Stand with survivors" and "Break the silence," aims to create an emotional connection and elicit positive action.
Social Judgment Theory:
Social Judgment Theory provides a solid foundation for understanding why the chosen persuasive approach is effective. This theory suggests that individuals have preexisting attitudes and beliefs which influence their judgment of persuasive messages. The GBV awareness poster employs the concept of latitude of acceptance, where the target audience's existing attitudes towards GBV are likely to be within a certain range that aligns with the message communicated in the poster. By appealing to the emotions of the audience and emphasizing support for survivors, the poster aims to shift their attitude towards GBV further into a more receptive range.
Ethical Communication:
The design of the GBV awareness poster reflects ethical considerations throughout its creation process. Respect for survivor confidentiality is a paramount ethical concern, and the poster ensures it by not using any identifiable images or details of survivors. It prioritizes their privacy and anonymity to protect them from further harm. Additionally, by providing clear reporting mechanisms and emphasizing confidentiality, the poster promotes ethical communication within the campus community.
Health Communication:
The GBV awareness poster is closely aligned with the field of Health Communication. Health Communication seeks to promote healthy behaviors, educate individuals, and create a supportive environment. The poster actively addresses the health and well-being of survivors by highlighting the importance of reporting and seeking support. By raising awareness, the poster aims to initiate conversations about GBV on campus and foster an environment that promotes the physical and mental well-being of students.
Persuasive Marketing Tactics:
The poster employs several persuasive tactics commonly used in marketing for effectiveness. One such tactic is the use of attention-grabbing visuals, such as contrasting colors or striking imagery. By featuring a bold and impactful image, the poster immediately captures the attention of passersby and encourages them to engage with the message. Another tactic used is the inclusion of concise and memorable phrases. The poster features slogans like "Break the silence" and "Stand with survivors," which are easily remembered and evoke a call to action. These tactics, combined with emotional appeal, optimize the effectiveness of the poster and its ability to resonate with the target audience.
Conclusion:
In conclusion, the GBV awareness poster aligns with the concepts studied in Persuasive Communication. The persuasive elements of the poster, such as pathos, social judgment theory, ethical considerations, relevance to health communication, and persuasive marketing tactics, contribute to its effectiveness as a tool for raising awareness about GBV on campus. By leveraging emotions, providing support mechanisms, and offering an empathetic perspective, the poster aims to create a lasting impact and encourage positive change within the campus community.