What is one reason that digital messaging has decreased individual campaign costs?(1 point)
Responses
Google has taken over the cost of campaigns for candidates.
Google has taken over the cost of campaigns for candidates.
Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.
Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.
Candidates can use a data exchange, which will decrease their individual campaign costs.
Candidates can use a data exchange, which will decrease their individual campaign costs.
Twitter allows politically aligned interest groups to run ads
, which can decrease individual campaign costs.
The correct answer is: Candidates can use a data exchange, which will decrease their individual campaign costs.
Digital messaging has reduced individual campaign costs for several reasons. One of these reasons is that candidates can use a data exchange. A data exchange is a platform where candidates can access a large pool of voter data, such as names, locations, interests, and demographics, to target their messages more effectively. By using this data exchange, candidates can send their messages to specific groups of voters who are more likely to be interested in their campaign, therefore increasing the chances of engagement and support. This approach allows candidates to spend their campaign budget more efficiently, reaching a more targeted audience and reducing unnecessary expenses. So, one reason that digital messaging has decreased individual campaign costs is by utilizing a data exchange.