Select the correct answer.
Donovan owns a popular local bookstore. He would like to bring more out-of-town visitors into the store by creating location-based internet advertisements for an upcoming book sale. Which method of geolocation would be most effective in accomplishing this goal?
A.
Bluetooth Low Energy
B.
IP address geolocation
C.
Cell phone tower triangulation
D.
Global Positioning System
B. IP address geolocation
B. IP address geolocation
The method of geolocation that would be most effective in bringing out-of-town visitors into Donovan's bookstore through location-based internet advertisements for an upcoming book sale is D. Global Positioning System (GPS).
To understand why GPS is the most effective method, let's briefly explain the other options:
A. Bluetooth Low Energy: Bluetooth Low Energy (BLE) is a wireless communication technology that allows devices to connect and exchange data over short distances. While BLE can be used for geolocation, it is limited in range and would not be suitable for reaching out-of-town visitors.
B. IP address geolocation: IP address geolocation is a method that uses the IP address of a device to determine its geographical location. While this can be reasonably accurate for static devices such as computers, it may not be as precise for mobile devices like smartphones that can change locations frequently.
C. Cell phone tower triangulation: Cell phone tower triangulation involves using the signal strength of multiple nearby cell towers to determine the location of a mobile device. While this method can provide a general idea of a device's location, it may not be as accurate as GPS and lacks precision for targeted advertisements.
D. Global Positioning System (GPS): GPS is a satellite-based navigation system that provides highly accurate and precise location information. It is widely used in various industries, including advertising and marketing. By using GPS, businesses can accurately target potential customers based on their current location, making it the most effective method for reaching out-of-town visitors.
In summary, to bring more out-of-town visitors into his bookstore through location-based internet advertisements, Donovan should use the Global Positioning System (GPS).