Select the correct answer.
Donovan owns a popular local bookstore. He would like to bring more out-of-town visitors into the store by creating location-based internet advertisements for an upcoming book sale. Which method of geolocation would be most effective in accomplishing this goal?
A.
Bluetooth Low Energy
B.
Global Positioning System
C.
Cell phone tower triangulation
D.
IP address geolocation
B. Global Positioning System
The correct answer is D. IP address geolocation.
To select the correct answer, we need to understand the purpose and functionality of each method of geolocation and then determine which one would be most effective for Donovan's goal of attracting out-of-town visitors to his bookstore.
A. Bluetooth Low Energy: Bluetooth Low Energy (BLE) is a wireless communication technology typically used for short-range communication between devices. While it can be used for location tracking, it is not the most effective method for targeting out-of-town visitors since it requires the visitors to be in close physical proximity to Donovan's store.
B. Global Positioning System: The Global Positioning System (GPS) is a satellite-based navigation system that provides precise and accurate location information. GPS is widely used for location-based services and advertising as it can determine the exact geographical coordinates of a user. It is effective for targeting out-of-town visitors, as it can identify their locations regardless of their proximity to Donovan's store.
C. Cell phone tower triangulation: Cell phone tower triangulation involves using the signal strength of multiple cell towers to estimate the geographic location of a device. While it can provide approximate location information, it may not be as precise as GPS. It is less effective for targeting out-of-town visitors since it relies on the availability of nearby cell towers.
D. IP address geolocation: IP address geolocation involves mapping an IP address to a geographic location. While it can provide some location information, it is often limited to the city or region associated with the IP address. It may not be as accurate or reliable as GPS for targeting out-of-town visitors.
Based on the descriptions provided, the most effective method of geolocation for Donovan's goal would be B. Global Positioning System (GPS). GPS can accurately identify the locations of out-of-town visitors, allowing Donovan to target them with location-based internet advertisements for his upcoming book sale.