Once an objective is in place, what is created to highlight the activities needed to accomplish the marketing strategy goals? (1 point) Responses SMART framework SMART framework consumer plan consumer plan marketing plan marketing plan marketing strategy marketing strategy
marketing plan
Once an objective is in place, a marketing plan is created to highlight the activities needed to accomplish the marketing strategy goals.
To determine what is created to highlight the activities needed to accomplish the marketing strategy goals, let's look at each option and see which one aligns with the question.
1. SMART framework: The SMART framework is a goal-setting method that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It helps in setting realistic and attainable objectives. While it is a valuable tool in goal-setting, it is not specifically created to highlight the activities needed to accomplish marketing strategy goals.
2. Consumer plan: A consumer plan, also known as a customer plan or buyer plan, is a document that outlines the target audience and the strategies to attract and engage them. This plan focuses on understanding customer needs, preferences, and behaviors. Although a consumer plan is an essential component of marketing strategy, it doesn't specifically highlight the activities needed to achieve marketing strategy goals.
3. Marketing plan: A marketing plan is a comprehensive document that outlines the organization's overall marketing efforts. It includes various sections such as market analysis, target audience, positioning, marketing objectives, strategies, tactics, and budgeting. The marketing plan includes specific activities needed to achieve the marketing strategy goals. Therefore, a marketing plan is created to highlight the activities needed to accomplish the marketing strategy goals.
4. Marketing strategy: The marketing strategy is the overall approach or direction taken by an organization to achieve its marketing goals. It involves identifying target markets, positioning the brand, and creating a competitive advantage. While the marketing strategy provides the broader direction, it does not specifically highlight the activities needed to achieve marketing strategy goals.
Based on the explanations provided, the answer is: marketing plan.