Josie is the CRM manager for a toy company. Under what pathway in the Marketing, Sales, and Service career cluster would Josie’s job fall?
Merchandising
Marketing Management
Professional Sales
Marketing Communications
Marketing Management
Josie's job as a CRM manager for a toy company would fall under the pathway of Marketing Management in the Marketing, Sales, and Service career cluster.
To determine which pathway in the Marketing, Sales, and Service career cluster Josie's job as a CRM manager for a toy company falls under, we can examine the job responsibilities and skills required for each pathway:
1. Merchandising: This pathway typically involves tasks related to planning and implementing product displays, managing inventory, and optimizing product assortment. Since Josie's job as a CRM manager does not directly involve these responsibilities, the merchandising pathway is unlikely to be the correct choice.
2. Marketing Management: This pathway involves various marketing-related tasks, such as developing marketing strategies, overseeing advertising campaigns, and managing marketing budgets. While Josie's role as a CRM manager may require her to collaborate with marketing teams and contribute to marketing strategies, the primary focus of her job relates more closely to customer relationship management rather than overall marketing management. Therefore, the marketing management pathway may not be the best fit.
3. Professional Sales: This pathway primarily focuses on personal selling, sales management, and customer relationship building. Although Josie's role as a CRM manager does involve managing customer relationships, it is not primarily focused on personal selling or sales management. Therefore, the professional sales pathway may not be the most suitable choice.
4. Marketing Communications: This pathway involves tasks related to creating and delivering marketing messages through various channels, such as advertising, public relations, and digital marketing. Josie's job as a CRM manager can involve communicating with customers through different channels to enhance their experience and satisfaction. It can also involve analyzing customer data and using it to improve marketing communications. Therefore, the marketing communications pathway aligns more closely with Josie's role as a CRM manager for a toy company.
Based on the job responsibilities described, Josie's job as a CRM manager for a toy company falls under the Marketing Communications pathway in the Marketing, Sales, and Service career cluster.