Shana works in the marketing department at a large, and very wealthy, toy corporation. She is currently identifying the data sources she will use to collect her data, as well as the number of people she will need to contact in order to get started on what process?
(1 point)
Responses
denigrating the competition
denigrating the competition
auditing the financial records
auditing the financial records
complex market research
complex market research
employee evaluations
employee evaluations
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complex market research
In order to collect data for her marketing project, Shana is currently identifying the data sources she will use to collect information and determining the number of people she needs to contact. This process is known as complex market research.
Complex market research involves gathering information about the market, competitors, and target audience to gain insights and make informed decisions. It often includes conducting surveys, interviews, focus groups, and analyzing existing data sources such as customer databases, industry reports, and online surveys.
For Shana, this process involves identifying the specific sources of data she will use and determining how many people she needs to contact to collect the necessary information for her marketing project. This could include reaching out to customers, conducting surveys or interviews with them, analyzing sales data, or exploring market research reports to gather insights about consumer preferences, market trends, and competitor strategies.