17. A ______________ is an equivalent or comparable good or service, which can drop demand for the original good or service, lowering prices over time.(1 point) Responses sale sale price point price point market market substitute substitute

substitute

A substitute is an equivalent or comparable good or service, which can drop demand for the original good or service, lowering prices over time.

The correct answer is "substitute." A substitute is an equivalent or comparable good or service that can be used in place of another. When a substitute becomes available, it can decrease the demand for the original good or service. As a result, sellers may need to lower prices in order to compete with the substitute and maintain their market share.