which of the following activities do marketers use as a way to lower product costs
make the packaging easier to use
make the product safer to use
shop around fr the bet supliers
offer a great choice of colors and designs
The activity that marketers use as a way to lower product costs is "shop around for the best suppliers." By finding suppliers that offer competitive prices or discounts, marketers can reduce the overall cost of the product. The other activities mentioned, such as making the packaging easier to use, making the product safer to use, and offering a great choice of colors and designs, may add value to the product but may not directly lower the costs.
Out of the four activities mentioned:
1. Making the packaging easier to use: This activity may not directly lower product costs but can lead to cost reductions indirectly. If the packaging is simpler and requires less material, it can help save costs in packaging production.
2. Making the product safer to use: Although making the product safer to use is important for consumer satisfaction, it may not directly lower product costs. Enhancing product safety might involve additional investments for research, development, and testing.
3. Shopping around for the best suppliers: This activity is commonly used by marketers to lower product costs. By finding suppliers who offer competitive prices for raw materials or components, marketers can reduce production costs and, in turn, lower the overall product costs.
4. Offering a great choice of colors and designs: While offering a wide range of colors and designs can attract customers and differentiate a product in the market, it may not directly impact product costs. Design variations might involve additional costs, such as design development and production customization.
Therefore, out of the options provided, shopping around for the best suppliers is the most direct activity used by marketers to lower product costs.
Marketers use the activity of shopping around for the best suppliers as a way to lower product costs. By looking for and comparing different suppliers, marketers can negotiate better prices and find quality materials or services at a more affordable rate, ultimately reducing the overall cost of producing the product.
To get this answer, we analyze the options given and consider which one directly relates to reducing product costs. While making the packaging easier to use, making the product safer to use, and offering a great choice of colors and designs can be important marketing strategies, they do not directly impact the cost of the product. However, shopping around for suppliers directly addresses the cost aspect by seeking better deals and more cost-effective options.