a ______ defines how the marketing group will use its resources to support the companys goals for growth and earnings
product position
marketing startegy
demographic
marketing segment
marketing strategy
A marketing strategy defines how the marketing group will use its resources to support the company's goals for growth and earnings.
The answer to your question is "marketing strategy." A marketing strategy is a plan or approach that outlines how a marketing group will utilize its resources to support a company's goals for growth and earnings. It involves making decisions about target markets, product positioning, pricing, distribution channels, promotional activities, and overall marketing tactics.
To find this answer, one can start by understanding the different components mentioned in the question. By analyzing the options provided - product position, marketing strategy, demographic, and marketing segment - it becomes apparent that only one option aligns closely with the objective of utilizing resources to support growth and earnings: marketing strategy.
Another indication is looking at the other options and understanding their distinct purposes. Product position refers to the specific way a product is perceived by consumers relative to its competitors. Demographic refers to the characteristics of a specific target market based on factors such as age, gender, income, or location. Marketing segment refers to dividing a market into distinct groups of consumers who have similar needs and preferences.
By eliminating the options that are not directly related to resource allocation and growth objectives, one can identify the most suitable answer, which in this case is marketing strategy.