to interpret research data and arrive at useful recommendations researchers return to origional research questions and _____
focus groups
secondary data
marketing problem
primary data
statistical analysis
to interpret research data and arrive at useful recommendations, researchers return to original research questions and primary data.
When interpreting research data and deriving useful recommendations, researchers often return to the original research questions and consider several factors, including:
1. Focus groups: Researchers may conduct focus groups to gather additional insights and perspectives from a specific target audience. These groups involve a select number of individuals who discuss their opinions, preferences, and experiences related to the research topic. By analyzing the information gathered from focus groups, researchers can gain a deeper understanding of the data and generate more accurate recommendations.
2. Secondary data: Researchers often analyze secondary data sources, such as previously conducted studies, reports, articles, and databases, to complement their own research findings. By reviewing existing data, researchers can find supporting evidence for their conclusions, identify trends, and make more informed recommendations.
3. Marketing problem: Researchers consider the original research questions in the context of the broader marketing problem they aim to address. By revisiting the research questions and aligning them with the marketing problem, researchers can ensure that their recommendations directly address the specific objectives and challenges they set out to solve.
4. Primary data: This refers to the data collected firsthand by the researchers themselves, either through surveys, interviews, observations, or experiments. Researchers analyze and interpret this primary data to answer the research questions and draw insights. By going back to the original research questions, researchers can ensure that their analysis and recommendations are based on the data they collected directly.
In summary, to interpret research data and arrive at useful recommendations, researchers rely on a combination of focus groups, secondary data, consideration of the marketing problem, and analysis of primary data. These factors collectively contribute to a thorough and well-rounded understanding of the research findings, enabling researchers to provide meaningful recommendations.