As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent?
The advertising technique that this ad most likely represents is clickbait.
This advertisement most likely represents the advertising technique called clickbait. Clickbait is a strategy used to grab the attention of consumers and entice them to click on a link or engage with the ad by using intriguing or sensational headlines. In this case, the ad uses the headline "Josh started eating two servings of mighty sprouts everyday for two weeks, and you won't believe his incredible results. Click to see what they are." The intention is to create curiosity and encourage people to click on the link to find out the results. To determine the correct answer, you could eliminate the other options such as direct mail and pay-per-search, as they do not align with the way the ad is presented. Native advertising is not the best fit either, as it typically refers to advertisements that blend in with the natural content of a platform, such as sponsored articles or videos.
