an example of a consumer filling the role of a consumer is _________
latoya buys software for her business start up
courtney orders fried chicken for her companys annual picnic
daniel buy gify for his girlfriend mario plays a computer game with his little sister
Daniel buying a gift for his girlfriend.
a consumer recognizes a need. the next step in th complete decision making process is for the consumer to _______
consider options
make a purchase
make a choice
search for information
search for information
economics tell marketers that consumers decisions are shaped by th total __ their products offer
economics tell marketers that consumers decisions are shaped by the total value their products offer.
economics tells marketers that consumers decisions are shaped by the total _______ their products offer
cultural values
utility
esteem
physiological needs
economics tells marketers that consumers decisions are shaped by the total utility their products offer.
at a company that karmkets televisions marketers learn that many of the consumers who are wiling to pay for high quality televition are sports fans which of the following would be the best way for the marketers to apply their knowledge of consumer behavior
try to shorten the consumer decision making process
run ads to change consumers attitudes about sports
associate their brand with a reference group of star athelites
charge a price that all customers can afford
The best way for the marketers to apply their knowledge of consumer behavior would be to associate their brand with a reference group of star athletes.
An example of a consumer filling the role of a consumer is Daniel buying a gift for his girlfriend.
To identify the consumer in a scenario, look for the individual who is purchasing or consuming a product or service for their personal use or benefit. In this case, Daniel is buying a gift for his girlfriend, which makes him the consumer.