Businesses have an obligation to protect the environment and give back to the communities in which they serve, which is all included under this ethical quality in the AMA code of ethics.

(1 point)
Responses

honesty

honesty

citizenship

citizenship

fairness

fairness

respect

respect

The ethical quality in the AMA (American Marketing Association) code of ethics that encompasses the obligation of businesses to protect the environment and give back to the communities in which they serve is citizenship.