According to the business director in this video, it's a lot easier to sell a product if you:
are passionate about that product.
hold a PhD (advanced graduate degree).
have a knowledge of accounting and operations.
are an educator by trade.
The statement does not mention anything about holding a PhD or being an educator by trade. The video only states that it is easier to sell a product if you are passionate about it and if you have knowledge of accounting and operations.
In the video, the business director mentioned four factors that can make it easier to sell a product:
1. Being passionate about the product: According to the business director, having a genuine enthusiasm and belief in the product you are selling can greatly enhance your ability to sell it. When you are genuinely passionate, it can come across in your interactions with potential customers and make them more likely to be interested in what you have to offer.
2. Holding a PhD or advanced graduate degree: The business director mentioned that having a high level of education, such as a PhD or advanced graduate degree, can create a perception of expertise and credibility. This can give you an advantage when pitching a product, as it establishes you as knowledgeable and well-informed, which can make customers more likely to trust your recommendations.
3. Having a knowledge of accounting and operations: The business director emphasized the importance of understanding accounting and operations in the sales process. This knowledge can help you effectively communicate the value proposition of the product to potential customers. Being able to explain how the product can improve their business operations or financial performance can increase your chances of making a successful sale.
4. Being an educator by trade: The business director mentioned that being an educator by trade can be advantageous in sales. Educators often have strong communication and presentation skills, which can help in effectively conveying the benefits and features of a product to potential customers. Additionally, educators are accustomed to breaking down complex concepts and explaining them in a simple and engaging manner, which can be valuable when selling a product.