According to the business director in this video, it's a lot easier to sell a product if you:
are passionate about that product.
hold a PhD (advanced graduate degree).
have a knowledge of accounting and operations.
are an educator by trade.
provide excellent customer service.
build strong relationships with potential customers.
have experience and expertise in the industry.
understand the market and competition.
have effective communication and negotiation skills.
are able to identify and address customer needs and pain points.
are adaptable and willing to learn and improve constantly.
have a strategic and creative mindset to develop unique selling propositions.
can demonstrate the value and benefits of the product convincingly.
have a strong work ethic and dedication to achieving sales targets.
continuously update your knowledge of the product and industry trends.
are a good listener and can empathize with customers.
To summarize the points made by the business director in the video, here are the factors that would make it easier to sell a product:
1. Being passionate about the product: When you have genuine enthusiasm and belief in what you are selling, it becomes easier to convey its value and persuade potential customers.
2. Holding a PhD (advanced graduate degree): Having a higher level of education, such as a PhD, can provide you with a deeper understanding of the product and its industry. This knowledge and expertise may help you build credibility and trust with potential customers.
3. Having knowledge of accounting and operations: Understanding the financial and operational aspects of the business can be advantageous for selling a product. This knowledge allows you to present the product's benefits in a way that resonates with potential customers' financial goals and operational needs.
4. Being an educator by trade: Being experienced in teaching or training can be beneficial for selling a product. Educators typically possess strong communication and presentation skills, which can help effectively convey the benefits and features of the product to potential customers.
It’s important to note that these factors may contribute to making it easier to sell a product, but they are not the only determining factors. Other variables, such as market demand, pricing, competition, and marketing efforts, also play significant roles in the success of selling a product.