Daniel decides to start selling skin-lightening products. In order to attract customers, he prints a famous light skinned celebrity on the bottle packaging. The celebrity does not use his products and is in no way associated with the brand. Which personality right do you think Daniel has infringed upon?
If Daniel uses the image of a famous light-skinned celebrity without their permission or any association with the brand, he may be infringing upon the personality rights of that celebrity. Specifically, this can be considered a violation of the celebrity's right of publicity. The right of publicity is a legal concept that gives individuals the exclusive right to control the commercial use of their name, image, likeness, or other identifiable aspects of their persona. By using the celebrity's image without permission, Daniel is exploiting their fame and potentially misrepresenting their endorsement of the product. This could lead to legal issues related to false endorsement or misappropriation of likeness.
Daniel has infringed upon the right of publicity or personality right of the celebrity by printing their image on the bottle packaging without their consent or any association with the brand.
