Name and explain 4 types of consumer behavior
1. Routine response behavior: This type of consumer behavior is characterized by low involvement and minimal effort in the decision-making process. Consumers tend to buy products out of habit or convenience, without much consideration or evaluation of alternatives. For example, buying a pack of toothpaste from a known brand without researching other options.
2. Limited decision-making behavior: In this type, consumers engage in some level of information search and evaluation of alternatives but with a limited set of criteria. They are willing to consider other options but still rely on habitual or convenient choices. For example, considering different smartphone models within a specific price range but primarily basing the decision on brand reputation.
3. Extensive decision-making behavior: This type involves high involvement and significant effort in the decision-making process. Consumers meticulously search for information, evaluate multiple options, and consider various criteria before making a purchase. This could be observed in the purchase of a car, where consumers may research different brands, models, features, prices, and reliability to make an informed decision.
4. Impulsive behavior: This behavior is characterized by spontaneous and unplanned purchases without much thought or evaluation. Consumers are driven by momentary impulses, emotions, or desires, often influenced by factors like discounts, promotions, or immediate gratification. For example, buying an item on sale at a store simply because it caught the consumer's eye at that moment.
There are four main types of consumer behavior:
1. Routine Response Behavior:
- This type of behavior is characterized by low involvement and a habitual buying pattern.
- Consumers typically purchase low-cost products or services without much thought or consideration.
- They rely on prior experience and brand loyalty to make quick purchasing decisions.
2. Limited Decision Making:
- In this behavior type, consumers have slightly higher involvement and spend a little more time researching options before making a purchase.
- They may consider a few alternative brands or products and evaluate them based on specific attributes or criteria.
- Limited decision making is common for moderately priced items that are purchased infrequently.
3. Extensive Decision Making:
- This behavior occurs when consumers have high involvement and the purchase is significant and expensive.
- Consumers typically engage in extensive research, comparing multiple brands and products across different sources of information.
- They establish criteria, weigh alternatives meticulously, and carefully evaluate the pros and cons before making a purchase.
4. Impulse Buying:
- This behavior is characterized by spontaneous, unplanned purchasing decisions.
- Consumers feel an intense desire or impulse to buy and make impulsive purchases without conducting much research or thinking.
- Factors like sales promotions, discounts, or emotional triggers often influence impulse buying behavior.