What is the purpose of elevator pitch?

The purpose of an elevator pitch is to succinctly and effectively communicate the core message or value proposition of a product, service, or idea in a short period of time, typically in the time it takes to ride an elevator (about 20-30 seconds). It is intended to grab the attention of the listener, spark interest, and leave a memorable impression. Elevator pitches are often used in networking, job interviews, sales pitches, or any situation where a concise and impactful introduction is needed.

The purpose of an elevator pitch is to succinctly and persuasively communicate your idea, product, or project in a short amount of time, typically the length of an elevator ride (hence the name). It is a concise and compelling summary that should grab the listener's attention and make them want to learn more. Elevator pitches are often used in networking events, job interviews, or any situation where you have a limited time to make an impact and leave a lasting impression.