Van is conducting market research for a new sports drink. Since there are already quite a few sports drinks in the market, Van wants to know the overall demand for the product. What stage of the new product development is Van MOST likely on?
A.
business analysis
B.
prototype development
C.
idea generation
D.
screen and evaluation
D. screen and evaluation
The correct answer is A. business analysis.
In the business analysis stage of the new product development process, Van would be assessing the potential demand and viability of the sports drink in the market. This includes researching the overall demand for the product, analyzing the competition, and evaluating the potential profitability of introducing a new sports drink.