Explain this
Entrepreneurial Thought & Action (ET&A) is a method that can be practiced to embrace and confront
uncertainty rather than avoid it. It emphasizes smart action over planning. It emphasizes moving quickly
from the white board to the real world. It’s a method that can be learned and should be repeated. There
is no guarantee for success but the practice does offer a few powerful assurances: 1) you will act sooner
even when you don’t know exactly what to do; 2) for those things you can do you will, and for those
things you can’t you will try; 3) you will try more times because trying early is a low cost experiment; 4)
you will fail sooner enabling better, higher quality information to be incorporated into the next
iteration; and 5) you’ll likely begin experimenting with many new ideas simultaneously.