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the influence of social media. In recent years, social media platforms have become powerful tools for political campaigns, allowing candidates to directly engage with voters and share their message to a wider audience. With the rise of platforms like Facebook, Twitter, and Instagram, political campaigns have utilized targeted advertising, live videos, and instant updates to reach potential voters in real-time. The ability to connect with voters on a personal level through social media has significantly transformed political communication, making it essential for candidates to have a strong online presence. As social media continues to evolve, it is becoming increasingly apparent that candidates who can effectively utilize these platforms are likely to have an advantage in future gubernatorial races.
