b) The one customer who claims that she shared her concerns with sales associates has shown that the shop is not being honest in their communications. What can this do to the company? What can the skateboard shop do to repair their reputation? (2 points)
If the customer's claim is true, it can damage the company's reputation and credibility. It can also lead to a loss of trust among customers, which can ultimately result in a decline in sales and revenue.
To repair their reputation, the skateboard shop can take the following steps:
1. Acknowledge the customer's complaint and apologize for any inconvenience caused.
2. Investigate the issue and take appropriate action to ensure that it does not happen again in the future.
3. Communicate the steps taken to address the issue to the customer and the public.
4. Offer compensation or a gesture of goodwill to the affected customer.
5. Implement a customer feedback system to ensure that all concerns and complaints are addressed promptly and effectively.
By taking these steps, the skateboard shop can demonstrate its commitment to customer satisfaction and regain the trust of its customers.