A SWOT Analysis considers an company's strengths, weaknesses, opportunities, and threats.
Responses
A. True
B. False
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Choose all that apply: Which of the following would be considered an advantage of market research?
A. May reduce the risk of new product development.
B. Helps to solve problems in the marketplace.
C. Aids in forecasting.
D. Helps a company keep track of what is happening in its market.
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Quantitative Research answers the "why" and "how".
Responses
A. True
B. False