Collecting primary data usually requires hiring a marketing firm to conduct a study.
true*
false
and does anybody have the answers to
Lesson 4: Wrapping Up Unit 2
INTO ENTR B 5967 Unit 2: Getting and Keeping Customers quiz
false
Explanation:
Collecting primary data does not necessarily require hiring a marketing firm to conduct a study. While hiring a marketing firm is one way to collect primary data, there are several other methods that can be used. Some examples include:
1. Surveys: Conducting surveys, either online or in person, is a common method of collecting primary data. Surveys can be designed to gather specific information from a target audience.
2. Interviews: Conducting interviews, either face-to-face or over the phone, allows for a more in-depth collection of primary data. This method is particularly useful when seeking detailed insights from individuals.
3. Observations: Directly observing individuals or events can provide valuable primary data. This method is often used in fields such as anthropology or market research.
4. Experiments: Designing and conducting experiments allows researchers to manipulate variables to study their impact on certain outcomes. This method is commonly used in scientific research.
5. Focus groups: Gathering a small group of individuals together to discuss a particular topic can generate rich primary data. Facilitated discussions among group members can provide valuable insights.
Each of these methods has its own advantages and disadvantages, and the choice of method will depend on the research objectives, available resources, and the target audience. Hiring a marketing firm is just one option among many for collecting primary data.