Which of the following best describes a target market?

a. a business-to-business market
b. a group of people most likely to become customers
c. a group of people most likely to have the same interests
d. a company's market share

I couldn't find much info on "target markets" in my textbook, but I have a feeling it is either B or C... I'm leaning more towards B. Help would be greatly appreciated!!

I agree with you ... B.

Thank you very much! :)

You're welcome!! =)

Finding information in a textbook is a great way to start researching a topic. However, if you couldn't find enough information, there are other methods you can use to gather more precise information. Let's break down the options:

a. A business-to-business market: This option refers to a market where businesses sell their products or services to other businesses. While it is a type of market, it does not specifically describe a target market.

b. A group of people most likely to become customers: This option aligns with the concept of a target market. A target market refers to a specific group of individuals or customers who are most likely to be interested in and purchase a company's products or services.

c. A group of people most likely to have the same interests: While a target market can include individuals with shared interests, this option does not adequately describe a target market on its own. It is more of a characteristic that can be considered within a target market.

d. A company's market share: Market share refers to the portion or percentage of the total market that a specific company holds. While it is related to a market, it does not specifically describe a target market.

Given these explanations, it seems like option b, "a group of people most likely to become customers," is the best description that aligns with the concept of a target market. However, it is always a good idea to consult the textbook or any additional course materials available to confirm the answer.