Which one of the following statements describes the actions of an organization practicing TQM?(total quality management)

A- Maximize ROI
B- Emphasize the short term
C- Make improvement goals easy and attainable
D- Make customer needs the highest priority

The answer is D- Make customer needs the highest priority.

Explanation:
Total Quality Management (TQM) is an approach in which organizations aim to consistently improve the quality of their products, services, and processes to meet or exceed customer expectations. TQM focuses on customer satisfaction as its primary goal by meeting customer needs and continuously seeking ways to enhance their experience.

To determine the correct answer, we need to understand the principles and goals of TQM. In TQM, organizations prioritize customer needs by engaging in activities such as collecting customer feedback, conducting market research, and analyzing customer data. By understanding their customers' requirements and expectations, organizations can align their processes, products, and services accordingly.

Let's break down the other options to understand why they are incorrect:

A- Maximize ROI: While profitability and return on investment (ROI) are important considerations for any organization, TQM places a higher emphasis on meeting customer needs rather than solely focusing on financial gains.

B- Emphasize the short term: TQM promotes a long-term approach to quality improvement, rather than focusing solely on short-term gains. The aim is to continuously improve processes, products, and services over time.

C- Make improvement goals easy and attainable: TQM encourages organizations to set ambitious improvement goals to enhance overall quality. While goals should be realistic and achievable, the focus is on driving continuous improvement and surpassing previous performance.

Therefore, the correct statement describing the actions of an organization practicing TQM is D- Make customer needs the highest priority.