Posted by Jim on Tuesday, August 23, 2011 at 10:07pm.
Younger, single, and lower paid employees will probably opt for higher wages. That is also true of married people whose spouses have good health insurance coverage.
People who are responsible for their spouse and children's medical needs, will obviously opt for higher medical coverage.
Middle-aged people are also looking toward retirement, so will often opt for higher retirement benefits.
http://welkerswikinomics.wetpaint.com/page/Theory+of+Consumer+Behavior
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