February 25, 2017

Homework Help: Psychology

Posted by Hannah on Sunday, November 15, 2009 at 2:03pm.

Advertisers have been using the principles of classical conditioning for years in attempt to associate pleasant feelings with their products. Beer ads are particularly famous for doing so by placing scantily clothed women holding beer bottles on large billboards. What are the unconditioned stimulus and the unconditioned response in this example? What are the conditioned stimulus and conditioned response?

Unconditioned stimulus = scantily clothed women.

Unconditioned response = ?

Conditioned stimulus = the beer bottles

Conditioned response?

I do not know what the unconditioned and conditioned responses would be and I am not sure if the conditioned stimulus is correct. Please help!!

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