Posted by Hannah on Sunday, November 15, 2009 at 2:03pm.
Unconditioned response? desire?
Conditioned response? desire for beer?
I think you are on the right track, with your thinking, the undonditioned response is to gawk and lust, the conditioned response it to buy beer.
However, think of young girls who view the ads:
Unconditioned Stimulus: happy, good looking babe
Unconditioned response: envy
Conditioned stimulus: Popularity and happiness go with beer and lots of skin.
Conditioned response: to gain popularity and happiness, take off your clothes and serve beer to men.
Both of the previous answers are right. These ads are aimed at men, probably younger men with strong libidos, so visons of scantily clad women (UCS) lead to desire (UCR). The hope is that this desire will become attached to the beer (CS) leading to buying the beer (CR).
Although some young women might view the ads as bobpursley indicated, others (like those involved in seeking equal rights for women or women's liberation) might be very disgusted by such ads.
I hope this helps a little more. Thanks for asking.
Related Questions
psychology - Advertisers have been using the principles of classical ...
Psychology - 1) In general, what is learned in classical conditioning ( and what...
Psychology - Which item below is most strongly related to cognition and thinking...
psychology - How do classical conditioning procedures differ from operant ...
psychology - In aversive conditioning, therapists attempt to reduce undesirable ...
psychology - Can someone give me an example or a classical conditioning and ...
psychology - The most important aspect of classical conditioning is that the ...
How dogs learn - Please check my answer thanks True or False The statement below...
psychology - how effective is classical conditioning in the long tem
Psychology - In Classical conditioning the response is typically_______, ...
For Further Reading
