Posted by Anonymous on Friday, January 16, 2009 at 12:49pm.
What definition are you using for "direct effects?"
DIRECT EFFECTS
MODEL
An early theory of
mass communication
which states that all
individual members
of society receive
messages in the same
way and that direct
and uniform
outcomes result.
This site gives the examples of the effects of mass media after the stock market crash of 1929, the radio broadcast of "War of the Worlds," and Hitler's propaganda.
http://books.google.com/books?id=Lv4z9QeIRFAC&pg=PA156&lpg=PA156&dq=communication+direct+effects+model&source=web&ots=K2SY816tk1&sig=rNaUVnDx6TfnWUSicW1ocrvk1fo&hl=en&sa=X&oi=book_result&resnum=1&ct=result
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