marketing

753 results
  1. marketing

    Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C.
  2. marketing

    13) The main difference between a marketing strategy and a marketing plan is that: A. Time-related details are included in a marketing plan. B. A marketing strategy omits pricing plans. C. A marketing strategy provides more detail. D. A marketing plan
  3. Marketing

    A. Explain the concept of NET MARKETING CONTRIBTION. B. What fundamental marketing strategies can a business pursue to grow marketing profits? C. Use examples to illustrate these various strategies.
  4. Marketing

    How does Tropicana use the marketing mix? By marketing mix, I am referring to the 4 P’s of Marketing- Price, Product, Place and Promotion
  5. Marketing

    With marketers, increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large brands
  6. marketing

    The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a
  7. Marketing

    Help with marketing plan. I need help with the following for a marketing plan on an Cafe. 1. Identify the most useful information you would most like to have and identify a source for the data. 2. Prepare a market-product grid to focus your marketing and
  8. Basic Marketing

    A large number of forces shape the marketing environment. The technological environment is one of the most important today. Discuss the impact of technology on marketing including, the opportunities, challenges and ethical issues technology poses for
  9. Marketing

    Good marketing managers know that A.marketing strategies can't influence consumer "wants." B.marketers can't create internal drives in consumers C.it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to
  10. Marketing

    What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is bring out a new car. What kind of marketing mix and
  11. Marketing Plan

    I need some help in understanding what I need to do here. Assignment: Marketing Plan Exercise Resource: p. 136 of Marketing: Real People, Real Choices. Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1 – 5 of the
  12. Marketing

    Can you give me an example of a product and its marketing mix? By marketing mix, I am referring to the 4 P’s of Marketing- Price, Product, Place and Promotion For example like Yoplait, but I am not sure how the company uses the 4 P’s
  13. Self-Employed

    Can someone proofread the text before I place it in the about us section on a website I'm creating. Bryan Martin, Freelance Marketer, has been promoting and marketing businesses since 2008. He began studying how business operates and their potential grow
  14. Market Research

    In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing
  15. marketing

    Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. B. These
  16. marketing

    Which of the following statements regarding marketing strategies is FALSE? A. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. B. It is useful
  17. Business

    Please check my answers: #7-A firm's marketing mix decision areas would NOT include: A. Price B. Promotion C. Product *D. People* #8-The marketing mix: *A. Helps to organize the marketing strategy decision areas* B. Includes four variables-People, Place,
  18. Statisitics

    As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix.
  19. business

    Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan
  20. marketing

    When conducting marketing research- how much of a factor do you believe these internal influences are? How would a marketing group go about researching this?
  21. Marketing Mgtn

    Based upon your current perception of marketing, how would you define the function of marketing within your organization?
  22. Business

    which marketing strategy invloves retaining focus on a single product line but marketing it to new markets?
  23. marketing

    please can you help to give idea or answer for this homework in marketing subject, how does marketing influence us daily as consumer.
  24. marketing

    List three questions a marketing manager might want to ask. Then, provide answers, incorporating marketing math concepts.
  25. Marketing

    18) Marketing strategy planners should recognize that: A. Target markets should not be large and spread out. B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. C. Target marketing is not
  26. International Buisness

    The marketing department is asked to formulate a strategy for disseminating product information on new drug Tigason. As the marketing manager what do you recommend?
  27. it

    What is the meaning of it and marketing come together.i mean what is the result .why does marketing need it(information technology)?thank you.
  28. Marketing

    Please check and correct my answers for the following multiple choice questions: 1-For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: *A. One of the
  29. marketing

    Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Identify and explain at least three reasons for these marketing inefficiencies.
  30. business

    hi. I need to find any Event Marketing in Asia. I can't find examples of Event Marketing Asia. What I found is Event Marketing in Europe. Your help will gladly be appreciated. thank you in advance.
  31. University of Phoenix

    target marketing in contrast to mass marketing
  32. market

    Target marketing, in contrast to mass marketing,
  33. Marketing Principles

    Motivating and Leading The following are the four P's in marketing: Price Product Promotion Place Complete the following below: Choose a product or service with which you are familiar. Describe the product or service. In your own words, describe why and/or
  34. marketing

    you work in the marketing department of a small sportswear and accessories, but a proposal to diversify into sports shoes is under consideration. your marketing director asks you to write a report on the advantages and disadvantages of entering the sports
  35. Business Studies

    Marketing is a management process that identifies , anticipates and supplies customers requirements profitably and effiecently Can someone explain me what the phrase means " simiar people in marketing buy simlar things "
  36. Technology

    please check these: 1. During which of the following time periods was copper discovered and agriculture advanced to the point where people did not have to depend on native vegetation and animal life to survive? a. Iron Age b. Stone Age c. Bronze Age d.
  37. Business

    Choose a product you wish to market. You will follow this product through all four P's of Marketing. Describe your goal. Is it to maximize quantity, market penetration, market share, gross revenue, profit, or other goal (such as social change)? In your one
  38. marketing planning

    Define and comment on the Marketing Concept. Outline and comment on the role of marketing management within the wider context of the operation of a business enterprise as a whole unit.
  39. MARKETING MANAGEMENT

    1. DEFINE AND COMMENT ON THE MARKETING CONCEPT. 2. OUTLINE AND COMMENT ON THE ROLE OF MARKETING MANAGEMENT WITHIN THE WIDER CONTEXT OF THE OPERATION OF A BUSINESS ENTERPRISE AS A WHOLE UNIT.
  40. Maryan

    Define and comment on the Marketing Concept. Outline and comment on the role of marketing management within the wider context of the operation of a business enterprise as a whole unit.
  41. Resume(English)

    Is a resume a self-marketing tool? a written representation of who u are, list of ingredients and set of instructions as to what to do with them? It would be a self-marketing tool right?
  42. Marketing Management

    Mass Marketing is dead versus Mass Marketing is still a viable way to build a profitable brand?
  43. Marketing

    Marketing Mix (Price, Product, Promotion, Place) How does Colgate toothpaste use the marketing mix?
  44. marketing

    Mass marketing is dead versus Mass Marketing is still a viable way to build a porfitable brand?
  45. marketing

    3. Now that we have discussed the concept of being customer oriented, let's discuss MARKETING ORIENTATION. Customer oriented practices are just one small piece of operating with a market orientation. Describe what market orientation means, and how you see
  46. marketing

    13) Which of the following would probably NOT be in a proposed marketing plan? A. A list of what company resources (costs) would be required. B. Expected sales and profit results. C. A description of the target market and marketing mix. D. A statement of
  47. math

    A market research survey conducted by Company-Check was looking at the reason why small businesses fail. From a group of 84 businesses that failed they discovered the following: 41 failed because of a lack of funds; 36 failed because of a lack of marketing
  48. math

    A market research survey conducted by Company-Check was looking at the reason why small businesses fail. From a group of 84 businesses that failed they discovered the following: 41 failed because of a lack of funds; 36 failed because of a lack of marketing
  49. marketing

    5. Which of the following is a criticism of cause-related marketing? a. Cause-related marketing is more of a strategy for selling than giving. b. Cause-related marketing is placing the burden of giving on the consumer instead of the company.** c.
  50. marketing

    What is a marketing plan? What does it provide? Briefly discuss strategy and tactics associated with a marketing plan.
  51. Marketing Question

    Technological changes do not directly affect what, how, when, and where products are to be marketed. Now is this true or false and why? This statement is false. We've come a long way from the weekly village markets and the later door-to-door salesmen,
  52. Marketing

    The goal of target marketers is to develop unique marketing strategies that find unsatisfied customers to whom they can then offer superior value through more attractive marketing mixes. True or False I pick true please check my answer.
  53. Statistics

    Use the 5-step hypothesis testing framework to answer the following 2 questions: Step One: Stating the hypothesis Step Two: Choosing the appropriate test statistic Step Three: Developing a decision rule Step Four: Calculating the value of the test
  54. marketing

    a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). Use at least 3 academic sources (non-academic sources or text materials will not be counted) to support your work. In addition,
  55. healthcare

    Should the United States allow the direct marketing of medications in print and on television? Support your response. How do you feel direct marketing affects the cost of prescription medications?
  56. Math

    every saturday, mother and claire go to the market. on each marketing day, they spend 3 hours including the travel time. what fraction of the day is used in marketing every saturday?
  57. math

    Every Saturday,mother and Claire go to the market.On each marketing day,they spend 3 hours including the travel time.What fraction of the day is used in marketing every Saturday?
  58. math 4

    every saturday, mother and claire go to the market. on each marketing day, they spend 3 hours including the travel time. what fraction of the day is used in marketing every saturday? express your answer in lowest term.
  59. Marketing

    List and discuss the 4 P’s (marketing mix) The 4 P’s in the marketing mix consist of
  60. Marketing

    Select a company that produces a product that you use and with which you are familiar. For the company to make decisions about developing new products and attracting new customers, it must rely on marketing research. These decisions feed into the
  61. marketing

    Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept. Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements: A brief
  62. Marketing

    Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing communication can
  63. BUSINESS CAPSTONE

    You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You
  64. marketing

    Post your response to the following: Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new
  65. marketing

    Imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program what types of strategy should you consider including in the plan. Propose one specific example of each type of strategy that you are
  66. Economics

    Under marketing orders instituted during the 1930’s and administered by the U.S. Department of Agriculture, orange growers in California and Arizona have been successful in behaving as a cartel in the fresh orange market. Despite the ability of
  67. Business

    Please check my answers: 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply
  68. statistics

    Suppose that a marketing firm sends questionnaires to two different companies. Based on historical evidence, the marketing research firm believes that each company, independently of the other, will return the questionnaire with a probability of 0.30. What
  69. statistics

    Suppose that a marketing firm sends questionnaires to two different companies. Based on historical evidence, the marketing research firm believes that each company, independently of the other, will return the questionnaire with a probability of 0.30. What
  70. math

    An average response rate for a marketing letter is 4% of the people who receive the letter respond to it. A company writes a new type of marketing letter, sends out 2,400 of them, and gets 65 responses. Explain whether the new type of letter would be
  71. southuniversity

    You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to rapidly move through these processes. Who or what are the
  72. mkt 230

    As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do
  73. Marketing

    For this activity, consider one of the products below that you are familiar with. Think about how this product is marketed and write and essay describing it terms of each of the marketing mix elements (product, distribution, price, and promotion). You will
  74. inforrmation tech/marketing

    hi i just made this paper about information technology on business and marketing, im not really good at it so please check my work and maybe revise alittle thanks so much :) need it later hehe :D thanks As industry and commerce have increased their use of
  75. mgf liberal arts

    Four accounting majors, two economics majors, and three marketing majors have interviewed for five different managerial positions with a large company. Find the number of different ways that five of these people could be hired if the first two positions
  76. MGF 1106

    Four accounting majors, two economics majors, and three marketing majors have interviewed for five different managerial positions with a large company. Find the number of different ways that five of these people could be hired if the first two positions
  77. one la question!

    Hi, me again. Help asap for this one!?? How would you revise the title of "Take the Junk out of Marketing Food to Kids" to avoid semantic slanting? (1 point) Marketing Healthier Foods to Kids Lies Food Manufacturer's Feed Our Children No More Trash in Our
  78. Business

    I have an assignment for a Business Introduction course.. Out of the 25 questions there is only one i don't really understand.. If anyone can help i will be more than grateful. Q. Regarding differences between consumer-focused marketing and B2B marketing,
  79. Marketing

    Be sure to view the 4P's interactive in this week's lecture prior to entering this discussion. What rationale did you use to choose the option you chose for Our Town Photography? What changes would you recommend to the marketing mix for the Our Town
  80. college

    7) Which of the following is true? A. The product P in the marketing mix stands for only tangible merchandise. B. The product P in the marketing mix stands for only physical goods. C. The product P in the marketing mix stands for both physical goods and
  81. MARKETING

    Which of the following is true? A. The product P in the marketing mix stands for both physical goods and tangible B. The product P in the marketing mix stands for only physical goods. C. The product P in the marketing mix stands for both physical goods and
  82. marketing

    is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market segmentation C. Diversification D. Market positioning
  83. marketing

    There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which you are familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when
  84. marketing

    21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Diversification B. Market positioning C. Market segmentation D.
  85. accounting

    MKTG205-1101B-07 Principles of Marketing Assignment Name: Unit 5 Individual Project Deliverable Length: 2-3 pages Details: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research
  86. Marketing

    ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Strategic planning B. Market positioning C. Market segmentation D. Mass
  87. business

    Assignment Type: Individual Project Deliverable Length: 500–750 words Points Possible: 110 Due Date: 9/11/2011 11:59:59 PM CT You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the
  88. E-mail Advertising

    E-mail advertising is claimed to be very effective for vial marketing purposes – that is, buzz generation. This is accomplished by requesting an e-mail recipient to forward the message to a friend. Present your views on the effectiveness of the e-mail
  89. Marketing

    As a novice in global marketing, which alternative for global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry? (Marketing: The Core, 2nd ed.) It appears as though the choices from
  90. ENGLISH

    PLEASE CORRECT MY ANSWER IF IT IS CORRECT AND RELEVANT TO THE QUESYION. Q.HOW DOES MARKETING INFLUENCE US DAILY AS CONSUMER? ANSWER. MARKETING INFLUENCE US DAILY IN ORDER TO BUY OUR DAILY NEEDS,PERSONAL USE AND FAMILY USED DUE TO THAT PRACTICE MANUFACTURER
  91. Marketing

    How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer
  92. Marketing

    How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer
  93. Rutgers

    Marketing Mangement Why incentive compensation is important for people? Why is important? In the basic psychology of incentives, the rewards are based on your level of performance. The better your performance, the greater the rewards you will receive. In
  94. ENGLISH GRAMMAR

    KINDLY PPLEASE TO CORRECT IN GOOD GRAMMAER MY ANSWER TO THE QUSTION. CAN YOU HELP TO CREATE GOOD ANSWER. THANK YOU Q.HOES DOES MARKETING INFLUENCE US DAILY AS CONSUMER. ANSWER.MARKETING INFLUENCE US DAILY AS CONSUMER SINCE THE MANUFACTURER AND SERVICES
  95. Statistics

    Exercise #2 As a marketing analyst for Imperial Products, your task is to determine if a new product is worth marketing nationwide. The director of marketing has stated that at least 85percent of the public must express some desire for the product and, for
  96. statistics

    As a marketing analyst for Imperial Products, your task is to determine if a new product is worth marketing nationwide. The director of marketing has stated that at least 85percent of the public must express some desire for the product and, for those who
  97. advertising

    where can i find an advertisement internet ad for ebay or an article on marketing for the 21st century Thanks I went to www.google.com and entered 21st century marketing and found a whole slew of results. Also, just look at the Google ads at the left side
  98. Statistics

    You are a marketing analyst in a large grocery store chain. Your job entails developing a robust customer knowledge base utilizing the company's vast database of in-store purchases. To date, you have been able to build a profile of your customer base, draw
  99. 7th grade language arts Ms. Sue please

    1. Trying to spread ideas that help one cause while hurting another is called (1 point) marketing. semantic slanting. propaganda. 2. How would you revise the title of "Take the Junk out of Marketing Food to Kids" to avoid semantic slanting? (1 point)
  100. Language Arts URGENT!

    2. Which of the following from "Take the Junk Out of Marketing Food for Kids" is an example of semantic slanting? (1 point) "food pyramid" "food manufacturers" "food police" 3. Which of the following testimonials would be MOST appropriate to support the

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