(TCO 5) Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet websites as a(n): (Points: 1)

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Business (Help) check

3. Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet web site as a(n): (Points: 1) promising technique to reach the mass market. threat to the effective and efficient implementation of their strategy. tool with ...

marketing

Imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program what types of strategy should you consider including in the plan. Propose one specific example of each type of strategy that you are considering and present your...

marketing

13) The main difference between a marketing strategy and a marketing plan is that: A. Time-related details are included in a marketing plan. B. A marketing strategy omits pricing plans. C. A marketing strategy provides more detail. D. A marketing plan includes several ...

accounting

MKTG205-1101B-07 Principles of Marketing Assignment Name: Unit 5 Individual Project Deliverable Length: 2-3 pages Details: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of ...

Marketing

How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. Then ...

Marketing

How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. then ...

marketing

Your manager has asked you to investigate the Internet marketing strategies used by the company's major competitors. Use the library, the Internet, and any other resources to research competitors and prepare a presentation. Here are the questions to address for each of the ...

Marketing

With marketers, increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ ...

marketing

Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with...

Marketing

18) Marketing strategy planners should recognize that: A. Target markets should not be large and spread out. B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. C. Target marketing is not limited to small market ...

Marketing

As a novice in global marketing, which alternative for global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry? (Marketing: The Core, 2nd ed.) It appears as though the choices from the book are the ...

principle of marketing

Why would a company use an undifferentiated targeting strategy? ____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them. ____b. The undifferentiated strategy requires less time and fewer resources. ____c. The needs of ...

Strategic Management

1. Ryanair, Wal-Mart, Timex, Casio and Hyundai are all cited as examples of firms pursing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with a product differentiation strategy. Are these firms ...

marketing

The types of companies compete in the global marketplace: (1) international firms, (2) multinational firms, and (3) transnational firms. All three employ people in different countries, and many have administrative, marketing, and manufacturing operations (often called ...

Marketing

for a class assignment I am creating a marketing program for a company that is selling motor scooters. what types of stragtey should I consider including in this plan?

Current Topics in Information Technology

4. Internet has a big impact on firms and their information systems. Firms created new business models that were not possible before the internet. Select one those new business models and answer the following questions: 4.1. What was the original business model for that ...

Marketing

Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most ...

Marketing

Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most ...

business

Assignment Type: Individual Project Deliverable Length: 500–750 words Points Possible: 110 Due Date: 9/11/2011 11:59:59 PM CT You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each ...

Economics

1. (TCO 3) Which of the following is most likely to be an implicit cost for Company X? (Points : 1) Forgone rent from the building owned and used by Company X Rental payments on IBM equipment Payments for raw materials purchased from Company Y Transportation costs paid to a ...

MARKETING

Select a company that has good strategy for developing a relationship wsith there customers with handling customer complaints providing information about new products placing orders reciving feed back from the customers and also tracking orders

BUSINESS CAPSTONE

You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well...

marketing

For each of the following statements, identify the type of market it describes. Use an example from the readings or the internet for each characteristic and explain your choice. A. The company practices product differentiation B. The firm earns an economic profit in the long ...

Community service

Help! I need to do 40 hours of community service by 2 weeks. In my nieghborhood there are no libraries, or anything and I have no idea what to do. I need to do this because it is mandatory for honor students like me! The past month went by , because of homework and projects ...

marketing

Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. ...

Economics

Do all firms in all market structures have anything in common? I think not. They all consist of buyers and sellers. In Principals of Microeconomics courses, economists make several general economic assumptions (perhaps incorrectly I might add) about firms and the behavior of ...

marketing

Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Identify and explain at least three reasons for these marketing inefficiencies.

marketing

What are some of the different stages that a company goes through when developing their IMC strategy? Am I on the right track? Establish the Communication Objectives Determine and Allocate the Marketing Communication Budget Design the Promotion Mix Evaluate the Effectiveness ...

Busine

Briefly explain what is meant by objective and judgmental performance evaluation. Discuss two methods of judgmental evaluation. 5. (TCO 8) Briefly describe the purposes of job analysis and the two documents that often result from it. 6. (TCO 9) List the advantages and ...

management

young innovative or high tech firms often adopt the strategy of ignoring history of attempting to do something radically new.in what ways will this strategy help them?in what ways will this strategy hinder them/

fuuast

young, innovative, or high-tech firms often adopt the strategy of ignoring history or attempting to do something radically new.in what ways will this strategy help them? in what ways this strategy hinder them?

fundamental of management

young innovative or high tech firms often adopt the strategy of ignoring history of attempting to do something radically new.in what ways will this strategy help them?in what ways will this strategy hinder them/

Business

I have an assignment for a Business Introduction course.. Out of the 25 questions there is only one i don't really understand.. If anyone can help i will be more than grateful. Q. Regarding differences between consumer-focused marketing and B2B marketing, it's true that ...

business

Young, innovative, and high-tech firms often adopt the strategy of ignoring historical management approaches and attempting to do something radically new. In what ways will this strategy help them? In what ways will this strategy hinder them?

marketing

What are some of the different stages a company goes through when developing its IMC strategy?

marketing

What are some of the different stages a company goes through when developing its IMC strategy?

marketing

What are some of the different stages a company goes through when developing its IMC strategy?

marketing

What are some of the different stages a company goes through when developing its IMC strategy?

marketing

The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

Business Communications

Which is an effective strategy for ending an informative letter to a new client? (Points: 5) Stress that the reader is welcome to call you anytime if more information is needed. Refer to your company's future relationship with the reader's organization. Mention your company's ...

marketing

Alex is developing the marketing strategy for a brand of men's clothing. Before he develops his strategy, Alex will conduct research to better understand his customers. Briefly describe a conceptual model that includes the factors he should consider in his research.

managment science

Supposed you have been hired as a Marketing Manager in a Multinational Company which is dealing in high tech products. Company wants to launch a cell phone in the market which can measure the Sugar level and Heart beat of the users. Since, it is a specialty product so it ...

Bus Management & Leadership

You are the owner and CEO of a brand new Internet access company, known as the XYZ Internet Company. For this assignment, you are to create a Policy Manual for new managers. This manual should provide guidance to the new incoming managers, as they set up their respective ...

business

13. (TCO 2) Creating competition between employees within the corporation: (Points : 1) can encourage employees to deceive customers should focus on improving corporate profit must be ignored when corporate ethics are developed can bring out the best in employees

MARKETING

Hi need a help. Can Production orientation be explained as ths: for the producers, marketing forces on, which products to produce? how many products to produce? how to communicate their offers by which media? when n where to make them available to buyers?? and for PRODUCT ...

management organization

In what ways innovative or high tech firms often adopt strategy ignoring history this strategy helps them ?

Marketing

Good marketing managers know that A.marketing strategies can't influence consumer "wants." B.marketers can't create internal drives in consumers C.it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do. D.All of the above ...

marketing

Discuss the likely considerations and strategy for a company aiming its market launch at Everett Rogers¡¦ ¡¥early adopters¡¦ category.

Business

Pick any 3 firms to research. Based on Internet research on these companies, write a 500–750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue

marketing

What is a marketing plan? What does it provide? Briefly discuss strategy and tactics associated with a marketing plan.

marketing

Read this article to learn about using the Internet to get information for marketing information systems. Technology and Marketing Information Systems/Research Dateline: 02/07/00 Marketing information systems and market research are two important tools to a marketer. In a ...

billing and coding

pick 3 firms to research. based on internet reseach on these companies write a 500-750 word reseach paper proposing at least three marketing opportunities that you would strongly suggest that each firm pursue

marketing

• The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such Draft a 200- to 300-word response answering the following questions: o How does an organization establish an ...

^^Brand Extension^^

wat does brand extension mean? cud u give me an example? Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. ...

marketing

identify three problems that a marketing communicator must solve when creating an advertisement.

Business

which marketing strategy invloves retaining focus on a single product line but marketing it to new markets?

Introduction to management

Young, innovative, or high-tech firms often adopt the strategy of ignoring history or attempting to do something radically new. In what ways might this strategy hinder them?

Educational Technology

'Scuse me, but I'd just like to check if my answer is right: 2. Which of the following is a true statement?: A. If it is printed or posted on the web, then it is a fact. B. Websites must go through a validity checker before they can be posted on the Internet. C. Experts ...

et

which of the following statements is a true statement? A) if it is printed or posted on the web, then it is a fact B) websites must go through a validity checker before they can be posted on the internet C) experts constantly check everything on the internet to make sure the ...

Marketing

Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer

marketing

Identify the strategy decisions a marketing manager must make in the Price area. Illustrate you answer for a local retailer.

Marketing 230

How does an organization establish an IMC plan? What are some of the different stages that company goes through when developing their IMC strategy?

Principles of Marketing

Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.

Principles of Marketing

Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.

Marketing in a Services Environment

An example of a form of personal communication is (Points : 1) The internet Signage Press conferences Telemarketing Gifts

International Buisness

The marketing department is asked to formulate a strategy for disseminating product information on new drug Tigason. As the marketing manager what do you recommend?

marketing

What are the strategic implication of a puch strategh vs. a pull strategy? For example, do you think one type of strategy has greater long-range implications than the other?

Business

Would someone PLEASE HELP? A feature that most identified the Production Era was (A) A.the shift from production for use to production for exchange. B. the shift from proliferation of goods for agricultural use to industrial use. C. the emergence of the advertising discipline...

Economics

What is usually the relationship between a bond’s rating and the interest rate a company pays to buyers? A. The rating is the same as the rate. B. The higher the rating, the lower the rate. C. There is no relationship. D. The higher the rating, the higher the rate.

real estate law

1. A real estate contract will contain the: (Points: 5) a. credit report of the buyers. b. mortgage information of the sellers. c. hopes and wishes of the buyers. d. terms of the deal. I think is A 2. Most lenders typically require that a borrower purchase __________ insurance...

Marketing

Which of the following statements best describes the modern view of marketing?

math

A printing company determines that to print a large format poster, it costs $75 to set up the production process. Each poster that is printed costs $22 in material and labor. The printing company sells these posters to marketing firms for $60 each. Find a linear model P that ...

Business English

Which is an effective strategy for ending an informative letter to a new client? A. stress that the reader is welcome to call anytime if more information is needed. B. Refer to your company's future relationship with the readee's organization. c. Mention your company's ...

Business

You are the owner and CEO of a brand new Internet access company, known as the XYZ Internet Company and I have to write a policy manual

Marketing

Select a company and product (real or imaginary). Use the Internet to find 5 websites that provide the types of information and data that you would use in a marketing information system for that company. You need to find information, data, and/or statistics that should be used...

english

can someone please help me with these two essay questions about the book the scarlet letter A. discuss how this novel is a story of isolation vs community by creating a thesis that what hawthorne is saying about this relationship. B. discuss how this is a novel about the ...

Marketing Plan

I need some help in understanding what I need to do here. Assignment: Marketing Plan Exercise Resource: p. 136 of Marketing: Real People, Real Choices. Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1 – 5 of the Marketing Plan Exercise. ...

Marketing

Can you give me an example of a product and its marketing mix? By marketing mix, I am referring to the 4 P’s of Marketing- Price, Product, Place and Promotion For example like Yoplait, but I am not sure how the company uses the 4 P’s

Marketing

Select a company that produces a product that you use and with which you are familiar. For the company to make decisions about developing new products and attracting new customers, it must rely on marketing research. These decisions feed into the company’s marketing plan. ...

Marketing

I am creating my own company (clothing store) and have to create a circle graph and frequency table, and explain how they can help my company. I don't know what to put in them. I know a circle graph is often choosen to compare things like the cost of different aspects of ...

marketing

Explain the relationship between the 3 elements that constitute the marketing concept.

statistics

7. (TCO 6) Find P(11 < x < 16) when mu = 15 and sigma = 3. (Points : 3)

statistics

A survey of industrial salespeople who are either self-employed, work for small, medium-sized, or large firms revealed the following with respect to incomes: Of those who earn less than $20,000, 9 are self-employed, 12 are employed by small firms, 40 by medium size firms, and ...

marketing

Which of the following statements regarding marketing strategies is FALSE? A. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. B. It is useful to think of the ...

marketing

Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. B. These strategies require ...

International Business: Please Check Answer

Hi, Please help me! I need to know is these is the correct answer for these questions. Thanks for your help! Some countries try to hold the value of their currency within some range against an important reference currency. This is referred to as what? a. A dirty-float system. ...

Finance

21. Consider an economy with two types of firms, S and I. S firms all move together. I firms move independently. For both types of firms, there is a 60% probability that the firms will have a 15% return and a 40% probability that the firms will have a -10% return. What is the ...

marketing

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is

Business Management

For this assignment, you are to create a Policy Manual for new managers. This manual should provide guidance to the new incoming managers, as they set up their respective departments. This manual should clearly lay out the expectations that you, as the owner and CEO of this ...

economics

Two companies, A and B, produce widgets. Each can produce 0, 1, 2, 3, or 4 widgets (they can’t  produce fractions of widgets). Let X be the number of units produced by A, and Y be the number of units produced by B. Given X and Y, widgets will sell at a price equal to...

game theory

Two companies, A and B, produce widgets. Each can produce 0, 1, 2, 3, or 4 widgets (they can’t produce fractions of widgets). Let X be the number of units produced by A, and Y be the number of units produced by B. Given X and Y, widgets will sell at a price equal to $(...

Marketing 421

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

business help

16. (TCO 2) Which of the following is the most important step to help improve America's business ethics? Middle management support. Training. -- Enforcement. Identification of the organizational ethics officer. 17. (TCO 2) Top leaders in government and business today are: held...

firms

what are 3 disadvantages of firms merging? Sometimes when firms merge, the company is simply too large or diverse for the management to handle. Sometimes the profits from one of the businesses don't increase as fast as was originally expected. Also -- there's a tendency to cut...

mgt 450

could some one help me provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’...

Marketing

Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required to prepare an analyses based report ...

marketing

13) Which of the following would probably NOT be in a proposed marketing plan? A. A list of what company resources (costs) would be required. B. Expected sales and profit results. C. A description of the target market and marketing mix. D. A statement of how frequently the ...

marketing managment

Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required to prepare an analyses based report ...

writing

I'm trying to write a company bio. I just want to know what you think and see if it needs improvement. 1. Who are you (literally) 2. What do you do? What is your area of expertise? 3. Who does this help? What needs do you fulfill for others? 1. Who are you? (Name of company), ...

marketing

a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). Use at least 3 academic sources (non-academic sources or text materials will not be counted) to support your work. In addition, select an organization ...

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