As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”
For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word, PowerPoint, Glogster, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.
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Creating a mood board involves visually conveying a company's brand identity by selecting and organizing various elements such as logos, color palettes, product packaging, slogans, or taglines. To create your mood board, you can use any graphic design software that you are comfortable with, such as Adobe Photoshop or even simpler options like Microsoft PowerPoint or Word.
Here are the steps to create your mood board:
1. Select a company: Choose a company whose brand identity you want to visually convey. It could be any company of your choice.
2. Gather resources: Look for the elements that represent the company's brand identity. Find the company's logo, color palettes, product packaging, slogans, taglines, and any other relevant visual materials.
3. Organize the elements: Start by creating a canvas or slide on your chosen software. Place the selected elements on the canvas, arranging them in a visually appealing and coherent manner. Use images, colors, and text to create an engaging mood board.
4. Describe the elements: Once you have created your mood board, describe each element you included and explain how it contributes to the overall brand identity of the company you selected. Discuss how these elements align with the description of branding provided in the quote.
5. Share your mood board: Save your mood board as a file or export it as a PDF. Then, post it to the discussion forum as an attached file or a link. Make sure to include your description and explanation of the elements in your post.
Remember to consider the visual balance, color harmony, and overall aesthetic appeal when creating your mood board. This exercise will help you understand how different visual elements contribute to a company's brand identity and how marketers use these elements to convey specific messages and evoke certain emotions in their target audience.