What does, "What are two strategies might you employ in order to create and maintain a high demand for stained glass windows. Be sure to consider what would work best for your targeted customer base." mean?
NOTE: My targeted customers are:
In their middle to older age
Any gender
In the middle to upper level
And are more educated
The question means, How would you get your target base to buy more stained glass windows?
In other words, How would you advertise? In what media would you advertise?
So basically I could say:
1) more supply of stained glass windows
2) lower priceing
And it would work best for my targeted customer base could be like the newspaper or a tv commercial advertisement.
But the advertisement is a different question...
The question is asking you to identify two strategies that you could use to generate and sustain a strong demand for stained glass windows, while also considering the preferences and characteristics of your targeted customer base. Your target customers are described as being in their middle to older age, both genders, belonging to the middle to upper socioeconomic levels, and having a higher level of education.
To answer this question and determine the best strategies, you need to consider the specific characteristics and preferences of your target customers. Here are some possible strategies to consider:
1. Targeted Marketing: One strategy to create and maintain a high demand for stained glass windows is to tailor your marketing efforts to specifically reach your target customers. Since your audience consists of middle to older age individuals who are more educated, you can utilize platforms and channels that cater to this demographic, such as online publications, social media platforms, or even local community events. Highlight the aesthetic and historical significance of stained glass windows, and emphasize how they can enhance the value and atmosphere of their homes or places of worship. Emphasizing the craftsmanship, artistry, and the emotional impact of stained glass can help appeal to the intellectual and cultural interests of your educated customer base.
2. Customization and Personalization: Another effective strategy is to offer customized and personalized stained glass window designs that cater to the preferences and tastes of your target customers. As your customers belong to the middle to upper level, they may appreciate and have the means to invest in unique, high-quality designs. Consider offering a range of designs, patterns, and colors to cater to their individual preferences. Collaborate with them, allowing them to participate in the design process and make decisions to create a more personalized and meaningful piece. This approach can transform the purchase into a more personal and cherished experience, thereby increasing the demand and maintaining customer loyalty.
Remember that the effectiveness of these strategies can vary based on your specific target market, location, competition, and other external factors. Continuously monitor and adapt your strategies based on feedback, market trends, and customer preferences to maintain a sustained high demand for stained glass windows.