Hi, is there anyone who can help me with this essay's English checking? Thank you very much!
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TITLE:Based on your analysis for the group presentation, what are the most important implications that you would draw from this case study for success in new product development?
ANSWER:The case study is ¡§Seabiscuit-How to market a hit movie¡¨ and several key success factors have been identified. The first section of this essay is a list of these success reasons. This is followed by the analysis of three most important implications from the case study for their success, as well as a conclusion will be drawn at the end of this essay.
First of all, a big opening weekend had successfully attracted large audience on the first weekend. This is important because it helped to spread positive word of mouth for the movie. Secondly, the actor¡¦s fame as well as got famous people involved in provided a positive guarantee for the film. Thirdly, the successful sales of the original book provided potential readers, with translates into a large number of potential audience. Fourthly, a series of promotions for the movie in the local media is also important factors which contribute for the success of the movie.
Among these successful reasons, there are three factors of the most important success in new movie launch and are discussed as follows: (1) the attraction of spokesperson; (2) the successful sales of the original book; (3) successful marketing communications.
First of all, as Laffery and Goldsmith point out, a trustable spokesperson is one method which usually be used to affect consumers¡¦ buying willing and behaviours. A spokesperson may include a famous person, CEO, expert or typical consumer (Laffery and goldsmith). For example, Universal Studio invited Toby-McGuire to be the first actor in the movie, famous for his role in Spiderman. More importantly, this provides familiarity and positive expectation for the majority of audiences due to his performance in Spiderman. In addition, they had a pre-released private screening in White House where President Bush and Steven Spielberg watched it. These phenomena helped to create public praise for the film and made it successfully.
The second factor to illustrate the success of new movie launch in this case study is the successful sales of the original book. This provided a large number of potential readers, with translates into a large number of potential audience. The same phenomenon also can be seen from the Harry Potter¡¦s movies. The series of Harry Potter books have sold 325 million copies worldwide until 2007 (USA Today), and provided the Harry Potter¡¦s movies a strong customer base when movies were launched.
Finally, having a strong marketing communications and launch effort is one of factors for new products success (Cooper). Therefore, promotions for the movie in the local media, such as providing free tickets also helped to gain media coverage, having the main actor-Toby McGuire to appear on talk shows, as well as his appearance on MTV in order to capture the younger audiences are reasons to explain why the movie was so successful.
To conclude, as Cooper illustrates, strength of marketing or promotional effort is one of the key successful reasons for a new product launch. Additionally, Laffery and Goldsmith also suggest firms that using a spokesperson can influent consumers have more willing to try the products. As a result, it seems like Seabiscuit had these two main features to become succeed. Even if there is little research shows that the successful sales of the original book can bring big profit for the film, however, the success of Seabiscuit as well as Harry Potter movies are examples in reality. Therefore, strong marketing communications, big sales of the original novel and a trustable spokesperson are the most important implications to explain why this case study was successful.
First, I am sending you a couple of sites on format for writing critiques. Your form and language needs to be reworked; while you are doing this, I will check your grammar and spelling.
http://custom-writing.org/writing-critique-paper
http://www.crayne.com/howcrit.html
http://www.sfwa.org/writing/hc_critique.htm
Thank you for using the Jiskha Homework Help Forum. As for the Title, that is way too long if it really is the Title! However, when I noted you were writing about Seabiscuit, I HAD to read it! I remember that horse and when he ran, so naturally I loved the movie!
ANSWER:
"these success reasons" might better be stated "the reasons for this success." Note that "success" is singular while "successes" is plural. "for this success" OR "for these successes." "a conclusion that will be drawn..."
Paragraph 1:
(a large audience)...(actor's/actors' fame, as well as famous people involved <spelling> provided..... (the dots mean that the rest is fine) The entire sentence beginning with "Thirdly" needs to be reworked. It makes no sense at all. Not "is" but "are important factors which contribute to the success of the movie. (Note change in preposition of "for" to "to."
Paragraph 2:
"factors of the most..." OR "factors for, etc." & "in a new movie launch..."
Paragraph 3:
Not "trustable" but "trustworthy" & "which is usually used, etc." "buying willing and behaviours" makes no sense so please rework that. After person, a CEO, an expert" Don't forget the capital letter for Goldsmith. There are several things you can do here: Toby McGuire, famous for his role in Spiderman, to be the first actor, etc. OR Toby McGuire to be the first actor in the movie, because he was famous for, etc. Rather than "they had" what about "there was a pre-released, etc." & "in the White House." (here's something interesting from the dictionary about the word "phenomena:" Phenomena has been in occasional use as a singular for more than 400 years and its plural phenomenas for more than 350.) "and made it a success" rather than what you have.
Paragraph 4: "of the new movie launch" & "with translates" makes no sense. Did you mean "which?" What about "a large audience?" Sometimes it's better to merely SIMPLIFY what you are saying. "the Harry Potter movies" Do you want series HAS or HAVE? "and has provided = to maintain a parallel construction" "the Harry Potter movies with a strong base." = Why not stop right there?
Paragraph 5: either "having a strong marketing communication and, etc." OR "having strong marketing communications, etc." Are you quoting correctly from Cooper? "new product OR products success?" A comma after "tickets," A new sentence here might make it clearer: "coverage. Having the main, etc."
Paragraph 6: "firms that use/not using" & "can influence/not influent...customers to be more willing, etc." "to become successful/not succeed." "there is little research to show that the, etc." I think I'd delete "however" as this sentence is cumbersome. A comma after "Seabiscuit, as well as Harry Potter movies, are" You might want to delete or move "in reality." Eliminate that word "trustable" to use "trustworthy"
Please feel free to make any and all corrections and then repost for final proofreading. My eyes don't scan up and down very well and I want to be sure the final product makes sense!
Thanks for SraJMcGin's proofreading and GuruBlue's information~ This is for the coming exam, hope I can pass without any question.^_^
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The case study is ¡§Seabiscuit-How to market a hit movie¡¨ and several key success factors have been identified. The first section of this essay is a list of the reasons for this success. This is followed by the analysis of three most important implications from the case study for their success, as well as a conclusion that will be drawn at the end of this essay.
First of all, a big opening weekend had successfully attracted a large audience on the first weekend. This is important because it helped to spread positive word of mouth for the movie. Secondly, actors¡¦ fame, as well as famous people involved provided a positive guarantee for the film. Thirdly, the successful sales of the original book provided potential readers, which translate into a large audience. Fourthly, a series of promotions for the movie in the local media are also important factors which contribute to the success of the movie.
Among these successful reasons, there are three factors of the most important success in a new movie launch and are discussed as follows: (1) the attraction of spokesperson; (2) the successful sales of the original book; (3) successful marketing communications.
First of all, as Laffery and Goldsmith point out, a trustworthy spokesperson is one method which is usually used to affect consumers¡¦ purchasing behaviours. A spokesperson may include a famous person, a CEO, an expert or typical consumer (Laffery and Goldsmith). For example, Universal Studio invited Toby McGuire, famous for his role in Spiderman, to be the first actor in the movie. More importantly, this provides familiarity and positive expectation for the majority of audiences due to his performance in Spiderman. In addition, there was a pre-released private screening in the White House where President Bush and Steven Spielberg watched it. These helped to create public praise for the film and made it a success.
The second factor to illustrate the success of new movie launch in this case study is the successful sales of the original book. This provided a large number of potential readers, which translate into a large audience. The same phenomenon also can be seen from the Harry Potter movies. The series of Harry Potter books have sold 325 million copies worldwide until 2007 (USA Today), and have provided the Harry Potter movies with a strong base.
Finally, having a strong marketing communication and launch effort is one of factors for new product success (Cooper). Therefore, promotions for the movie in the local media, such as providing free tickets, also helped to gain media coverage. Having the main actor-Toby McGuire to appear on talk shows, as well as his appearance on MTV in order to capture the younger audiences are reasons to explain why the movie was so successful.
To conclude, as Cooper illustrates, strength of marketing or promotional effort is one of the key successful reasons for a new product launch. Additionally, Laffery and Goldsmith also suggest firms that use a spokesperson can influence consumers to be more willing to try the products. As a result, it seems like Seabiscuit had these two main features to become successful. Even if there is little research to show that the successful sales of the original book can bring big profit for the film, the success of Seabiscuit as well as Harry Potter movies are examples. Therefore, strong marketing communications, big sales of the original novel and a trustworthy spokesperson are the most important implications to explain why this case study was successful.
Based on your request, I can provide you with some assistance in checking the English in your essay. Here are a few suggestions for improvement:
1. In the first paragraph, consider changing "This is followed by the analysis of three most important implications from the case study for their success" to "This is followed by an analysis of the three most important implications for success in new product development, as identified in the case study."
2. In the second paragraph, consider rephrasing "First of all, a big opening weekend had successfully attracted large audience on the first weekend." You could say "First and foremost, a successful opening weekend attracted a large audience, which played a crucial role in spreading positive word of mouth for the movie."
3. In the same paragraph, change "Secondly, the actor's fame as well as got famous people involved in provided a positive guarantee for the film" to "Secondly, the involvement of famous actors and personalities provided a positive guarantee for the film, leveraging their existing fame and reputation."
4. In the next paragraph, it may be clearer to write "Among these successful factors, three are the most important for success in new movie launches: (1) the attraction of a spokesperson, (2) the successful sales of the original book, and (3) successful marketing communications."
5. In the following paragraph, consider rephrasing "First of all, as Laffery and Goldsmith point out, a trustable spokesperson is one method which usually be used to affect consumers' buying willingness and behaviors." You could say "Firstly, as Laffery and Goldsmith point out, employing a trustworthy spokesperson is a common method to influence consumers' purchasing decisions and behaviors."
6. In the same paragraph, change "For example, Universal Studio invited Toby-McGuire to be the first actor in the movie, famous for his role in Spiderman" to "For instance, Universal Studios cast Toby McGuire, renowned for his role in Spiderman, as the lead actor in the movie."
7. In the final paragraph, when you mention "Cooper," it would be helpful to provide the full reference or context for the reader to understand who Cooper is. Additionally, consider changing "As a result, it seems like Seabiscuit had these two main features to become succeed" to "As a result, it appears that Seabiscuit possessed these two main features that contributed to its success."
Remember to proofread your essay thoroughly for grammar, punctuation, and clarity. Good luck!