does consistency mean fair, and can i have a clear explanation on what social proof is, and agitate and solve, and prognosticate,

Consistency does not mean fair. A person can be consistently a bigot.

http://en.wikipedia.org/wiki/Social_proof

http://www.proquesttechnologies.com/blog/archives/use-the-problem-agitate-solve-formula-for-killer-sales-presentations.html

so what does consistency mean

http://www.google.com/search?q=taxonomic+nomenclature&rlz=1C1AVSX_enUS414US423&oq=taxonomic+nomenclature&aqs=chrome..69i57j0l5.4377j0&sourceid=chrome&espvd=210&es_sm=122&ie=UTF-8#es_sm=122&q=consistency+definition

Consistency does not necessarily mean fair. Consistency refers to the quality of being consistent, which means acting in the same way or having the same principles or standards over time. It is often valued because it contributes to predictability and reliability. Fairness, on the other hand, relates to treating people justly and impartially.

Now, let's discuss the other terms you mentioned:

1. Social Proof: Social proof is a psychological phenomenon where people assume the actions or behaviors of others in a certain situation to determine the appropriate behavior. In simpler terms, it means that people often look to the actions and choices of others to guide their own decisions. For example, if you see a long line outside a restaurant, you might assume that the food is good because other people are willing to wait.

2. Agitate and Solve: Agitate and Solve is a problem-solving technique often used in marketing or sales. The idea is to first highlight or agitate a problem or pain point that the target audience may be experiencing, and then provide a solution to that problem. By effectively communicating the problem and offering a solution, it aims to persuade the audience to take action.

3. Prognosticate: Prognosticate means to forecast or predict future events or outcomes based on available information or analysis. It is often used in contexts where someone is making educated guesses or predictions about what might happen in the future. Prognostication can be based on various factors such as trend analysis, expert opinions, historical data, or statistical models.

If you have any further questions or need more clarification, feel free to ask!