Customer service is an example of _____________.

a. price competition.
b. non-price competition.
c. a monetary incentive.
d. a non-monetary incentive

B

I disagree.

Yes, it's d.

I'm still kind of skeptical about d because my lesson says that "non-price competition includes things such as cleanliness, service, advertising, and availability of choices."

I was seeing customer service as a way of keeping the customers you have and encouraging more customers.

But if your book emphasized competition, then you may be right.

To determine the correct answer, let's break down the options and their definitions:

a. price competition: This refers to competition among businesses based on the price of their products or services. It usually involves businesses lowering prices to attract customers. However, customer service is not directly related to price competition, so this option is not correct in this context.

b. non-price competition: This refers to competition among businesses based on factors other than price, such as quality, branding, innovation, and customer service. Customer service is a key factor in non-price competition because it focuses on providing excellent support and assistance to customers. Therefore, option b is the correct answer.

c. a monetary incentive: This refers to a financial reward intended to motivate or encourage certain behavior. While customer service may involve financial incentives for employees who excel in providing great service, the concept itself is not an example of a monetary incentive. So option c is not the correct answer.

d. a non-monetary incentive: This refers to a reward or motivation that is not in the form of money, such as recognition, appreciation, or personal satisfaction. Customer service can be seen as a non-monetary incentive because it often involves satisfying customers, receiving positive feedback, and building good reputation – all of which can be satisfying and motivating. However, option b is a more accurate characterization of customer service.

Therefore, the correct answer is b. non-price competition.