I have to write a report for an international research company about the nature and quality of advertising in my country.
I should describe some of the positive and negative aspects of two different forms of advertising
- say how effective these advertising methods are.
- suggest one or two changes which could be introduced to counter the negative aspects.
I never did that before and don`t nothing about the structure and what is important
You will need to choose the two different forms of advertising you'll use, but here's a collection of websites that are related to "effective advertising" --
http://www.google.com/search?q=effective+advertising&rls=com.microsoft:en-us:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7SUNA
thanks for the advice. I don`t know how to write a report in Englishas I am a German speaker. I don`t know about the structure and what is important. Maybe someone can help me.
Writing a report about the nature and quality of advertising in your country can seem like a daunting task, especially if you're not familiar with the structure and important aspects to consider. However, I can guide you through the process and provide you with a basic framework to follow.
1. Introduction:
Start your report with a clear introduction that provides an overview of the advertising industry in your country. Explain why understanding the nature and quality of advertising is important and briefly mention the two forms of advertising you will be focusing on.
2. Description of the forms of advertising:
In this section, describe the two different forms of advertising you have chosen to analyze. Discuss their characteristics, objectives, and target audience. You can also provide examples or case studies to illustrate their usage.
3. Positive aspects:
Identify and describe the positive aspects of each advertising method. Consider factors such as reach, engagement, persuasive techniques, creativity, and impact on the target audience. Use research data, industry trends, and examples to support your observations.
4. Negative aspects:
Next, discuss the negative aspects associated with each form of advertising. Talk about any ethical concerns, misleading information, invasion of privacy, or negative societal impacts. Again, support your statements with relevant research or real-world examples.
5. Effectiveness:
Evaluate the effectiveness of each advertising method. Consider factors such as brand awareness, customer engagement, lead generation, conversion rates, and return on investment. Use data, market research, and case studies to support your analysis.
6. Suggestions for improvement:
In this section, propose one or two changes that could be introduced to counter the negative aspects of the advertising methods you discussed. These changes should be realistic and feasible. Consider how regulation, industry standards, or technological advancements can be utilized to address the issues you identified. Provide a rationale for your suggestions.
7. Conclusion:
Summarize the key points discussed in your report, including the positive and negative aspects of the advertising methods, their effectiveness, and the suggested changes. Conclude with a final thought or recommendation for the international research company based on your findings.
Remember to use proper citation and referencing when including data, statistics, or other sources of information in your report. Also, proofread and edit your work to ensure clarity, coherence, and accuracy.
I hope this breakdown helps you understand the structure and important elements of your report. Good luck!