Hi, I need help with a paper I wrote on an analysis of an advertisement. This is the ad i analysed facebook.cm/video/video.php?v=176110229125188

Could someone please tell me the Ethos and Pathos for this ad ?
My ethos was - The text embellishes character by aiming at stay home dads, who might be divorced, and/or laid, off, who might portray single parent household. The text also establishes character by throwing a male figure in the kitchen taking the traditional female role by packing lunch for their kid. (Professor comments - can you add more details to support your point.)
Pathos - This document evokes emotion to both parents and their children. This is an effective piece in terms of making a desirable product for the child and creating the situation of many modern families in which dads are doing more. (Professor comments - Explain how the details evoke emotions. Show how the emotion is created.) He also said that I could add a lot of details so it be be more than a paragraph. Please can anybody help ? I need at least a paragraph for both Ethos and Pathos. Your help will be appreciated. Thank You so much.

Watch it again and again until you decide on details that you could add.

https://www.facebook.com/video/video.php?v=176110229125188

To analyze the ethos and pathos of the advertisement you provided, it would be helpful to provide a detailed explanation of the specific elements in the ad that contribute to the ethos and pathos. Let's start with Ethos:

Ethos refers to the credibility or character that an advertisement establishes. In this case, the ad seems to target stay-at-home dads, divorced or laid-off individuals, or those who portray a single-parent household. The text in the ad emphasizes the character by presenting a male figure in the kitchen, taking on the traditional female role of packing lunch for their child. This challenges gender stereotypes and showcases the diversity and adaptability of modern families. To further support your analysis, you can discuss how these details are presented in the ad. For instance, you can describe the facial expressions, body language, or any other visual cues that reinforce the credibility and character you mentioned.

Moving on to Pathos:

Pathos focuses on the emotions that an advertisement seeks to evoke in its audience. In this ad, the emotions targeted are likely those of parents and their children. By featuring a father in a nurturing role, the ad taps into the desire for equal parenting and challenges traditional notions of gender roles. The portrayal of the father actively engaging in his child's life can evoke a sense of warmth, love, and relatability. To further expand on this, describe specific scenes or moments in the ad that showcase the emotions being targeted. For example, you can discuss facial expressions, tone of voice, or any storytelling techniques that help create an emotional connection between the audience and the ad.

By providing more specific details and observations, you can enhance your analysis of both the ethos and pathos of the advertisement. Remember to support your points with evidence from the ad itself, such as visual cues, dialogue, or any other elements that contribute to the overall message and impact of the advertisement.