Hi, I need help with a paper I wrote on an analysis of an advertisement. This is the ad i analysed facebook.cm/video/video.php?v=176110229125188
Could someone please tell me the Ethos and Pathos for this ad ?
My ethos was - The text embellishes character by aiming at stay home dads, who might be divorced, and/or laid, off, who might portray single parent household. The text also establishes character by throwing a male figure in the kitchen taking the traditional female role by packing lunch for their kid. (Professor comments - can you add more details to support your point.)
Pathos - This document evokes emotion to both parents and their children. This is an effective piece in terms of making a desirable product for the child and creating the situation of many modern families in which dads are doing more. (Professor comments - Explain how the details evoke emotions. Show how the emotion is created.) He also said that I could add a lot of details so it be be more than a paragraph. Please can anybody help ? I need at least a paragraph for both Ethos and Pathos. Your help will be appreciated. Thank You so much.
they would not allow me to post link that's y i shortened the link. Please use facebook(dot)com you don't have to sign in to view the video
Please don't be like that. I have posted the link to the ad. All i asked was for a little help with the assignment which I have completed. So you can at least tell that I have tried.
To analyze the ethos and pathos in the advertisement you provided, it's important to understand what ethos and pathos entail. Ethos refers to the credibility or character of the speaker or writer, while pathos refers to the emotional appeal used to influence the audience.
Analyzing the ethos of the ad, you mentioned that it aims at stay-at-home dads, who are potentially divorced or laid off, and portrays them as responsible single parents. To further support your point, you can look for additional details in the ad that emphasize the credibility of the message being conveyed. For example, you could mention if the ad features testimonials or endorsements from real fathers who have experienced similar situations, or if it showcases statistics or facts that add credibility to the narrative. The idea here is to identify elements that enhance the ad's ethos by emphasizing the legitimacy and reliability of the message.
Moving on to the pathos aspect, you mentioned how the advertisement evokes emotions in both parents and children. Provide specific examples from the ad that trigger these emotions. For instance, you could describe how the ad portrays the father figure engaging in traditionally maternal roles, such as preparing lunch for their child. This depiction may appeal to parents who identify with the struggles and joys of taking on unconventional roles, creating an emotional connection. Additionally, you could highlight any heartwarming or sentimental moments in the ad, such as the father-child interaction, that evoke positive emotions or a sense of empathy.
Remember to include as many relevant details as possible to support your analysis and make it more comprehensive. By providing specific examples and explaining how these details support your points, you can strengthen your analysis of both ethos and pathos in the advertisement.
http://pathosethoslogos.com/
When your prof says to "add more details," he/she is telling you NOT to assume that your reader has seen the video. If I have not seen the video, how in the world would I even know what you are writing about?