Particular factors encourage people to be drawn into liking one another. In this context, the reciprocity of

liking effect is primarily associated with
A. physical attractiveness.
B. propinquity.
C. similarity.
D. exposure.

To determine the answer to this question, we need to understand the concept of reciprocity of liking and its association with certain factors that encourage people to be drawn into liking one another.

Reciprocity of liking is the tendency for individuals to like others who express liking towards them. In other words, if someone likes us, we are more likely to like them back. Now, let's examine each option and see which one is primarily associated with the reciprocity of liking effect:

A. Physical attractiveness: While physical attractiveness can certainly influence initial attraction, it is not directly associated with the reciprocity of liking effect. This factor is more related to the halo effect, where physical attractiveness may lead to other positive qualities being attributed to that person. However, it does not guarantee reciprocity of liking.

B. Propinquity: Propinquity refers to physical proximity or being in close proximity to each other. This factor can increase the likelihood of interaction and familiarity, which in turn can lead to the reciprocity of liking effect. When people are physically close to each other, they have more opportunities to get to know each other and develop mutual liking.

C. Similarity: Similarity is a crucial factor in establishing interpersonal relationships. When individuals perceive similarity with someone else, they are more likely to engage in liking each other. Research has shown that shared attitudes, beliefs, values, and interests significantly influence the reciprocity of liking effect. Thus, similarity plays an important role in this context and is associated with the reciprocity of liking effect.

D. Exposure: Exposure refers to repeated contact or being exposed to someone over time. It can lead to increased familiarity and the reciprocity of liking effect. The more exposure individuals have to each other, the more likely they are to like each other. However, it is worth noting that exposure alone may not guarantee mutual liking if other factors like similarity are absent.

Based on the explanations provided, the most appropriate answer to this question is:

C. Similarity.

In the context of encouraging people to be drawn into liking one another, the reciprocity of liking effect is primarily associated with similarity.