Marketing is a management process that identifies , anticipates and supplies customers requirements profitably and effiecently
Can someone explain me what the phrase means " simiar people in marketing buy simlar things "
You mean "similar"?
Consider this: If you surround yourself only with people who think as you do, like the same things you do, etc., how interesting will your life truly be?
So if all people in marketing think and act the same way, would there be variety in our stores and other marketing areas? Or would we all be subjected to the same stuff, over and over, no matter where we live?
??
The phrase "similar people in marketing buy similar things" refers to the idea that individuals who are involved in marketing, particularly in terms of understanding consumer behavior, tend to make similar purchasing decisions. This concept is based on the understanding that marketers have insights and knowledge about consumer preferences and behaviors, which can influence their own purchasing choices.
To understand why similar people in marketing buy similar things, we need to consider the following factors:
1. Consumer Insights: People involved in marketing often have access to consumer research, market trends, and data that give them a deeper understanding of consumer needs, desires, and preferences. This knowledge can shape their own purchasing decisions, as they have insight into what products or services are popular, effective, and desirable.
2. Brand Influence: Marketers understand the power of branding and the impact it has on consumer behavior. They are aware of the strategies and techniques used to create and promote brands, making them more susceptible to brand influence. This can lead them to align their purchasing choices with well-known or successful brands.
3. Peer Influence: Professionals in marketing often network and collaborate with others in the industry. This creates an environment where ideas, experiences, and recommendations are shared. If a particular product or service is widely recommended within the marketing community, it may influence individual purchasing decisions.
4. Professional Alignment: As individuals who work in marketing, they are likely to be passionate about the field and have a shared interest in the latest marketing strategies, techniques, and technologies. This common interest can create a sense of camaraderie and shared experiences, including similar preferences when it comes to the products or services they choose to consume.
It is important to note that this phrase is a generalization and does not apply to every single person involved in marketing. There will always be variations in personal preferences, tastes, and individual decision-making. Nonetheless, understanding consumer behavior and having exposure to marketing insights can influence marketers' purchasing choices to some extent.