Which of the following would be an example of an emotional appeal that is part of a persuasive message?
A. "All of the ingredients we use are home-grown in the United States."
B. "We can save 20% in labor costs if we relocate our plant to the Midwest."
C. "Collectively our management team has over 100 years of experience in the business."
D. "The new company president invites a different employee to breakfast each day in order to get to know each of the staff members."
Probably A.
Homegrown is a buzz word that actually has little meaning. A large, corporate farm is somebody's home, so its products could be said to homegrown.
To determine which of the options is an example of an emotional appeal in a persuasive message, let's first understand what an emotional appeal is.
An emotional appeal is a rhetorical technique used to evoke emotions in the recipient of a message. It aims to persuade the audience by appealing to their emotions, values, beliefs, or self-interests.
Now, let's analyze the given options:
A. "All of the ingredients we use are home-grown in the United States."
This statement is more about emphasizing a quality or attribute of the product or service rather than appealing to emotions. It focuses on promoting a specific characteristic (home-grown ingredients) but does not deliberately appeal to emotions.
B. "We can save 20% in labor costs if we relocate our plant to the Midwest."
This option is not an emotional appeal either. It highlights a potential cost-saving opportunity, but it does not evoke emotional responses from the audience. It is more of a logical or practical appeal, emphasizing the financial benefits of relocation.
C. "Collectively our management team has over 100 years of experience in the business."
Similar to the previous options, this statement showcases the experience of the management team but fails to elicit specific emotions. It is more of a rational appeal, emphasizing expertise and credibility.
D. "The new company president invites a different employee to breakfast each day in order to get to know each of the staff members."
This option is likely the example of an emotional appeal. It creates a sense of personal connection and humanizes the new company president by highlighting their effort to get to know the staff members individually. This tactic could trigger positive emotions like trust, belonging, and confidence.
Therefore, option D is the example of an emotional appeal in a persuasive message.