Prescott is an old hand in the print shop. He insists that there's only one dependable kind of process for
printing a three-color brochure. By contrast, Baldwin recognizes several different approaches to three-color
printing through the use of new digital technologies. Psychologists would say Prescott's point of view is
limited by his?
What are your choices?
To determine why psychologists would say Prescott's point of view is limited, we need to understand the concept being referred to here. The phrase "limited by his" suggests that Prescott's perspective is constrained or restricted in some way. In this case, psychologists would likely argue that Prescott's point of view is limited by his cognitive bias.
Cognitive bias refers to the tendency for individuals to think and make decisions based on certain preconceived notions or mental shortcuts, rather than considering all available information objectively. In Prescott's case, his insistence that there is only one dependable way to print a three-color brochure suggests that he may be displaying a cognitive bias known as "confirmation bias."
Confirmation bias is the tendency to seek out and interpret information in a way that confirms one's existing beliefs or preferences, while ignoring or downplaying alternative viewpoints. In this scenario, Prescott's years of experience in the traditional print shop setting have likely shaped his views and led him to discount or overlook the new digital technologies that Baldwin recognizes.
To answer the question, psychologists would say that Prescott's point of view is limited by his confirmation bias, as he is unwilling or unable to consider the potential advantages and possibilities offered by new digital printing approaches.